How to Craft Content That Sells Experiences Not Product

  As you’ve gotten older, you’ve probably looked back and have reflected on the different phases of your life. You remember the days you spent playing with friends on the playground, the parties you went to in college, and...


Marketing Content: The Importance of Setting the Scene

  Hello and welcome to tonight’s improv show! Tonight our players (what we call our “actors” in the improv world) will be performing a monoscene, one of our very favorite long-form improv formats. For approximately 30 minutes, our players...


Customer-Centric Copy: Why Your Prospect Should Always Be the Hero

  Let’s image that you wake up one morning, turn on the news, and the first thing you see is a breaking story of a kitten about to fall to its death from a tree. Gasp! Will the kitten...


How to Create Marketing Content with Maslow’s Hierarchy of Needs

  As humans, we all have needs. Food, shelter, clothing, health care, that adorable tea cup pig (because, OMG, who doesn’t want tiny tea cup pig cuddles?). Okay, maybe that last one is more of a “want,” but you...


6 Not-to-Overlook Email Etiquette Tips

It’s time. Time for what? You might ask… It’s time to clean up your ever-so-important email etiquette. Referred to as “netiquette” by some, proper email etiquette is important not only to making an impression on prospects and clients alike,...


5 Digital Marketing Mistakes to AVOID

We’ve all been there. It’s 2016, and, per usual, we THINK we know what we’re doing when it comes to digital marketing. Sound accurate? We think so. Here’s a tidbit of insight: you MAY be doing it wrong. While...


7 Social Media Strategies to Drive Business

Let’s be honest here…Impactful and relevant social-media marketing will help scale your business over time. There is NO denying that. According to a recent study by Link Humans, “Of the 7.2 billion people on earth, 3 billion have Internet...


5 Digital Marketing Musts

  According to Hubspot, companies gain 54% more leads if they use inbound marketing instead of paid, old-school marketing. No wonder everyone wants to jump on the digital marketing bandwagon. Just because you want to join in all the digital...


3 Places to Find Inspiration for Your Marketing Content

  If from time to time you struggle to find inspiration for your marketing, you’re not alone. In fact, there’s a good chance that you’re a part of a group of professionals that find themselves regularly attending Camp-I-Need-A-New-Content-Idea. Despite...


5 Creative Ways to Use Customer Testimonials

In the famous words of Sally Fields in her 1985 Oscar winning speech… “They like me! They really like me!”  And while you might not be giving a speech for winning an Oscar any time in the near future,...


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