[Infographic] How to Increase Sales and Customer Lifetime Value

As a teenager, it’s possible that you dreamt of growing up and going on tour with your favorite band. You practiced singing nonstop into your hairbrush and made your mom crazy by blasting the boom box in your room....


7 Steps to Customer Value Optimization

  Customer value optimization, or CVO, is more than a marketing buzzword. CVO is the method that maximizes the monetary value of each customer that comes through your sales funnel. To attract your ideal customers and double their lifetime...


5 Reasons Marketing Content Fails

Failure, unfortunately, is an unavoidable part of life. It happens to the best of us. And sadly, as a business owner, when something like your content marketing strategy fails, it very easily impacts your business sales and company growth....


The Lady Gaga Effect: How to Make Your Marketing Content Stand Out

Creating marketing content is incredibly similar to a lyricist writing pop music. Ok, so maybe it’s not as glamorous…or exciting…and you probably don’t get to rub shoulders with some of the world’s most popular celebrities and politicians. But at...


The Content Marketing Trifecta: 3 Vital Distribution Channels

  At some point in your life, you’ve probably been asked the question, “If you were stranded on an island and could only take 3 things with you, what would you bring?” You answer might be food, water, or...


How to Craft Content That Sells Experiences Not Product

  As you’ve gotten older, you’ve probably looked back and have reflected on the different phases of your life. You remember the days you spent playing with friends on the playground, the parties you went to in college, and...


Marketing Content: The Importance of Setting the Scene

  Hello and welcome to tonight’s improv show! Tonight our players (what we call our “actors” in the improv world) will be performing a monoscene, one of our very favorite long-form improv formats. For approximately 30 minutes, our players...


Customer-Centric Copy: Why Your Prospect Should Always Be the Hero

  Let’s image that you wake up one morning, turn on the news, and the first thing you see is a breaking story of a kitten about to fall to its death from a tree. Gasp! Will the kitten...


How to Create Marketing Content with Maslow’s Hierarchy of Needs

  As humans, we all have needs. Food, shelter, clothing, health care, that adorable tea cup pig (because, OMG, who doesn’t want tiny tea cup pig cuddles?). Okay, maybe that last one is more of a “want,” but you...


6 Not-to-Overlook Email Etiquette Tips

It’s time. Time for what? You might ask… It’s time to clean up your ever-so-important email etiquette. Referred to as “netiquette” by some, proper email etiquette is important not only to making an impression on prospects and clients alike,...


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