3 Places to Find Inspiration for Your Marketing Content

  If from time to time you struggle to find inspiration for your marketing, you’re not alone. In fact, there’s a good chance that you’re a part of a group of professionals that find themselves regularly attending Camp-I-Need-A-New-Content-Idea. Despite...


5 Creative Ways to Use Customer Testimonials

In the famous words of Sally Fields in her 1985 Oscar winning speech… “They like me! They really like me!”  And while you might not be giving a speech for winning an Oscar any time in the near future,...


How to Use a Customer Avatar to Create Prospect Characters

  Let’s imagine that you wake up one day to find yourself stranded on a deserted island. Sure, it seems like an odd predicament for a simple business owner like yourself, but you’re there, surrounded by nothing but sand...


The Home Base and Outpost Strategy: Why Social Channels Matter

You’ve created a beautiful piece of marketing content. You’ve spent hours doing the research, crafting your message, writing, and editing. And now it’s time to share that content with the world. Let’s pretend for a moment that this piece...


Simplicity: The Secret to Business Success

  “Well a lot of people are sayin’, we’re changing for the better. Well that don’t interest me… I like the simple life, the way it used to be.” – Lynyrd Skynyrd It’s really a shame that the original...


5 Reasons to Test Emails before Deploying

  You’ve spent hours crafting the world’s most amazing sequence of emails. For days you poured your heart and soul into every word. You wept when you couldn’t find the best way to wrangle your deep and extensive thoughts...


3 Critical Steps to Build Consumer Trust

  Trust is an essential element in building and maintaining customer relationships. It’s so essential, in fact, that 61% of consumers read reviews before they purchase a product/service because they don’t trust what the brand says about themselves alone....


Our Patriotic Pets: Celebrating the 4th in Sūmèr Style

  Here at Sūmèr, we’re getting ready for the Fourth of July! And our pets are feeling pretty patriotic. Or maybe we’re feeling patriotic for them? You’ll have to take a look at our pictures to decide. Since they...


How to Write Compelling Marketing Content on Boring Topics

  Once upon a time, in a village far far away, there lived two souls named Wally and Violet. They were both drastically different beings, yet they both dreamed of the day they would find their true love. Although...


Elements of an Effective Email 

  An email is one of the most appropriate vehicles to use when making offers and sending content to interested prospects. In fact, emails are 40 times more effective in acquiring new customers than Facebook or Twitter. With this...


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