Social Media Marketing Practices That Turn Off Consumers

When social media platforms such as Facebook, Twitter, Instagram, and Snapchat started becoming more commonplace, many of us were perplexed. Figuring out how to best migrate our personal lives to the digital world was one thing–but determining how these platforms could be used in our professional endeavors and the business landscape was another. On one


The Art of Image Selection for Your Blog Posts

If the phrase “a picture is worth a thousand words” is indeed true, the visual content that you select for your blog posts can make or break an article. When given the choice to read a post made up of block upon block of copy, or an article illustrated with infographics, photos, and illustrations, most


7 Characteristics of High-Converting Calls to Action

No matter how much thought and strategizing goes into your content marketing efforts, the real magic of conversion won’t occur without an optimized key ingredient…the Call to Action, or more commonly referred to as a CTA. Whether it be a clickable button on a landing page or a hyperlinked sentence within a blog post, a


How to Retain and Convert Customer Interest with Exit Offers

With the rise of digital adtech, there’s no lack of tools at your disposal to utilize and ensure that no opportunity is wasted when it comes to gaining new customers for your business. While it’s a blessing, it’s also a curse because it can be difficult to know what tools are right for your marketing


Evergreen Content: Produce Lasting Results for Your Business

When speaking in botanical terms, an “evergreen” is a plant (usually of the pine or fir variety) whose name reveals exactly what you might already suspect– it retains its leaves year-round and is, therefore, forever green. The digital marketing and publishing worlds have borrowed the descriptor and applied it to content, turning it into a


How to Combine Storytelling Strategies and Data to Produce Persuasive Marketing Content

 I need you to do me a quick favor…recite the quadratic formula please. Oh, what’s that…you’re a business owner and that request has nothing to do with the digital/content marketing advice you’ve dropped by our blog to check out? I understand that…but please, just for kicks, humor me and recite the quadratic formula. No cheating!


4 Landing Page Errors That Squash Conversions

Swipe right. Swipe left. Ahh, Tinder…the magical world of being able to find your soulmate with nothing more than a picture and a few lines of text. Ridiculous, right? Well, not exactly. You see, consumers seek out products and services using website landing pages much in the same way Tinder users use the Tinder app


5 Ways to Find Engaging Blog Topics When You’ve Exhausted Your Options

Cake. It’s decadent, delicious, and what some people might consider a basic human need. Yet, despite its many wonderful attributes, if you’re a bakery owner, there’s really only so much you can blog about cake. Right? Wrong. Every day, business owners fall victim to the idea that they’ve exhausted their list of engaging blog topics.


4 Ways to Quickly Build Brand Authority through Content Marketing

Nowadays, it seems like everybody under the sun can position themselves as a brand authority, or in other words, a person who is a credible expert in a specific industry or on a certain topic. Think about it… Anyone can start a blog, create a website, and publish content. Heck, elementary school kids have blogs,


The Rule of Three: Drive Sales with This Rule Founded in Brain Science

In 1988 Winona Ryder opened that gate to the Netherworld and unleashed the ghostly character of Beetlejuice by chanting his name not one, not two, but three times. Why three times? The rule of three is a magical and powerful force that can do anything from bringing the dead back to life to making your

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