Business-Transforming Books: Best Business Success Books—Part I

In a recent Sumer’s Secrets newsletter, we asked readers what ONE book has changed how they do business and why. Because we received so much feedback from this question, we decided to turn it into a blog series titled Business-Transforming Books.

In this first part of our series, we’re featuring responses from 3 of our newsletter readers:

Response 1:

From: John Williams

What ONE book has changed how you do business and why?

E-Myth Revisited by Michael Gerber.

It’s a close call on the one book, but when I look back over the 7 years that I’ve been a life coach for teenagers, this one helped shift my thinking about what I was doing in a fundamental way.

Response 2:

From: Sheila Korte

What ONE book has changed how you do business and why?


The book that has totally changed & defined the way that I operate my Cruise Planners American Express Franchise is: Become the Exception by Mike Marchev.

I used it as a step-by-step guide in setting sales strategy goals. It is written in a light, easy-to-read format and if you are in the sales business then his strategies and principles will work for you. I personally love his no nonsense approach. In Mike’s introduction he discusses how a lot of Americans suffer from the disease of “quit-itis,” basically saying that people quit everything too soon. He talks about it being an epidemic in everything from marriages to exercise programs and he stresses that this “quit-itis” is acute in the sales profession.

In Become the Exception, Mike goes over overcoming obstacles and believing in yourself and other simple steps that can keep your business goals on target. I often refer to Mike’s book when I need a “booster shot” of confidence or some practical words of wisdom. If you follow his steps I have no doubt that “You will become the Exception,” too. Thanks for letting me express my opinion about my favorite business book.

Response 3:

From: Randi Destefano, ASID

What ONE book has changed how you do business and why?

I would choose Bob Burg’s Endless Referrals as the one book that changed how I do business. It was the first book that I picked up when I realized that marketing my business needed to improve. Bob has so many wonderful ideas and tips in the book about networking to be a Go Giver, putting the other person first and looking first to be of help. I definitely recommend this book to everyone!

This concludes Part I of our series on Business-Transforming Books, and if you want to be a part of our series we would love to have you! Just leave a comment on this post with your name and website and blog URLs, and tell us what book has changed the way you do business.


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