6 Not-to-Overlook Email Etiquette Tips

It’s time. Time for what? You might ask… It’s time to clean up your ever-so-important email etiquette. Referred to as “netiquette” by some, proper email etiquette is important not only to making an impression on prospects and clients alike, but also to putting your business in a position for growth. While you might think your


6 Digital Marketing Tools to Grow Your Business

They say it takes a village to raise a child. But when that child is your business, it takes an entire network of talent, technology, and tools to successfully and sustainably grow and thrive. We know digital marketing can be overwhelming and time consuming. Fret not, dear reader. Team Sūmèr has your back. We’re always


Repurpose Your Speaking Engagements in 5 Steps

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When you speak at a live event or business conference, you share your tactical expertise with a captivated audience. In the days after your speaking engagement, you may have a train of sales coming through. Then it’s all over. If you’ve ever wanted to go past the stage and reach an audience beyond live event


B2B Holiday Gift Giving: Our Top 5 Picks of the Season

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Selecting the appropriate gifts to send clients and vendors is not always an easy task. We know firsthand how tricky B2B holiday gift giving can be—searching for the perfect gift that makes the right (and lasting) impression can be a daunting project. If you’ve been mulling over the best holiday gifts to give your clients


15 Ways to Show Customer Appreciation

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Image credit: Carnie Lewis Business relationships—whether it’s B2B or B2C—are just like any other relationships. The fundamentals of a healthy relationship begin with reciprocal appreciation. If one party doesn’t show appreciation toward the other, an imbalance causes the underappreciated individual to search elsewhere for balance. This is exactly what customers do when they feel unloved by a


3 Ways Ecomdash Helps Grow Your eCommerce Business

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Image by © Royalty-Free/Corbis As professional copywriters, we work with eCommerce businesses to create optimized product descriptions, conversion-boosting blog posts, and marketing emails. Along the way, we’ve uncovered valuable tools that help eCommerce businesses rise above the competition, become more visible, and increase conversion rates. In our time working for artisan candlemakers, office furniture designers,


4 Strategies for Proactive Holiday Marketing

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Holiday marketing is quickly approaching. No matter what industry you’re in, the holidays present an opportunity to engage with your audience, raise conversion rates, and establish impactful messaging that sets a successful foundation for the coming year. Yes, we know it’s not even October. You haven’t even carved the Jack O’ Lantern; the Thanksgiving centerpiece


Finding Inspiration to Up-Level Your Marketing

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Professional copywriters (that’s us!) use inspiration to write conversion-ready content. Sure, we study our clients’ customer avatar, gather and analyze data, and keep up with industry trends, but those techniques alone aren’t what keeps us going. We NEED inspiration to perform at our very best. Without a healthy dose of motivation, content marketing falls flat,


Brand Storytelling Strategies Your Audience Will Love

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Brand storytelling—the #1 rule is show, don’t tell. You may have heard more than one content marketing expert offer that advice. But what the BLEEP are they talking about? Here’s the lowdown: when you show instead of tell, you provide your audience an experience—you allow them to consume the content, reflect on it, think about


6 Entrepreneur-Friendly Apps That Increase Productivity

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Increasing productivity is a vital component to business success. Yes, that’s the no-brainer statement of the century; however, when 12-hour day fatigue sets in, it’s not so simple to stay productive. You’re a human being, after all. And so are your team members. Luckily, you can rely on a little technology to keep your synapses

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