Why a Good User Experience Is Key for SEO

The effects of your site’s user experience (UX) can either make or break how well your brand performs online. We’re excited to have Jacob Smart, creative content writer for the digital marketing agency Aumcore, guest post for us today.   In this article, Jacob shares the key components of a successful UX and how to


Time to Update Website Copy—Google’s Watching

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It’s time to update website copy. Pronto. Last week—that’s when your website copy really needed a conversion-ready boost. Two days ago, on April 21, Google rolled out its newest SEO update. (Read Google’s official statement here.) Long story short, search rankings now factor in your website’s mobile performance. As if the sea of iPhone screens


Organic SEO Techniques for Local Businesses

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When it comes to organic SEO techniques for local businesses, it’s important to know that search engines don’t automatically rank your website based on location. You might be thinking: how could this be true? After all, when you Google cheeseburger, you get a list of corresponding restaurants within a certain radius. That’s because local SEO


Deep Crawl: The Next Frontier in SEO Evolution

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Remember the last time you bought a book on Amazon? There’s a solid chance that you spent a good portion of time reading customer reviews and checking out related products that people with similar tastes purchased. In doing so, your visit to Amazon.com added to its deep crawl scorecard. Google measured how long you spent


Relevance Not Keywords Help your Google Ranking

Relevance Not Keywords Help your Google Ranking

Keywords get your site or blog indexed, which creates the potential for people to find you when searching on Google or Bing. Once you’re found, it’s your relevance that gets your visitors to stay and read your content. Appearing on Google is only the first step. If you’re not producing content relevant to your keywords,

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Forget Keywords. Relevance Is the Real SEO Magic

Forget Keywords. Relevance Is the Real SEO Magic

There’s an SEO myth floating out there in Internet Marketing Land. Many small business owners have fallen victim to this vicious misconception… The Great Keyword Trap. But really keywords are one of the last things you should worry about. Here’s what I mean: so often web copy gets bogged down with repetitive phrases that make


The Big Cheese: An Interview with SEO Expert Fred Sexton

Fred Sexton a.k.a. “The Big Cheese” has been a prolific designer of creative and cutting-edge websites and internet marketing campaigns for years. With this talent and burgeoning entrepreneurial spirit, Fred opened Steinbeck-inspired Mouse and Man, an online marketing company in 2003 (although he has admittedly been caught in the web forever). Boasting innovative, stylish design


The Seven SEO Sins

Everybody scrambles to get their SEO strategy moving. But are they making mistakes that slow them down? In order to rank high in search engines and become present to customers, websites need to employ SEO-rich content. This is essential to ensure that the website is among the top two or three when a potential customer


So You Think You Can Write SEO Copy?

The world is filled with good writers. In fact, we meet plenty of business owners who are very capable of writing emotionally engaging content. But when it comes to optimized copy, sometimes there is a disconnect between simply compelling writing and copy that will be truly effective for your business. We’ll show you why. Experience.


5 SEO Tips to Write By

SEO copywriting oftentimes gets a bad reputation. And with all the keyword-stuffed sites on the Web, you can easily understand why people think SEO copy falls in one of two camps: Your marketing content is SEO-rich and unreadable for humans. Your content is written for an audience, thus sacrificing a high search ranking. Sūmèr knows

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