How to Attain and Measure Your Most Valuable Marketing Assets

**SIDENOTE: Don’t forget to check out today’s new Advent Calendar gift on the sidebar! FYI: Nora Richardson–branding expert, graphic designer, and owner of Spot-On Branding–is featured in today’s gift.

Finding your key influencers and ranking your own influence online isn’t as difficult as you may think. With the right online-influencer tools, you’ll be able to track down your key influencers, engage them with your online content, and get them talking even more about your industry or brand.

See below for three of the top influencer-rating tools:

Klout: The purpose of Klout is to measure an individual’s influence through observing content these individuals create online. For those of you who may not be aware, online content ranges everywhere from a tweet to a Facebook post, and a LinkedIn status update to a video on YouTube. Specifically, Klout measures the amount of influence a person has on others, whom a person influences, and the topics that person is considered influential on.

Klout makes measurements on several areas of your social sphere including the content you create, how people interact with your content, and the makeup and size of your social sphere—among other data. Klout then ranks your influence from these measurements and breaks your influence down into three main sections: True Reach, Amplification Score, and Network Score.

You can search Klout for specific topics and hashtags to find key influencers in areas of your industry.

Below is an example of one of our client’s Klout (Sandy Salle, CEO of Hills of Africa):


Sandy Salle’s Klout

PeerIndex: Similar to Klout, PeerIndex analyzes data from individuals’ social graphs and then categorizes, ranks, and scores these influencers. PeerIndex focuses on an individual’s “authority finger-print,” which is an analysis of that person’s authority online. This finger-print is created from eight variables that take into account a person’s topic resonance, audience impact, and activity, among other data, to outline an individual’s authority on a specific topic.

Below is an example of one of our client’s PeerIndex analysis (Natalie Bradley, owner of Bride Attraction):


TweetLevel: Although TweetLevel is still in Beta, we believe it is a highly effective tool for measuring and ranking influence on Twitter. TweetLevel’s algorithm is comprised of a variety of variables:

  • Following: the number of people you follow.
  • Followers: the number of people following you.
  • Updates: how often you post on your Twitter page.
  • Name Pointing: how many people use the [email protected] to refer to you.
  • Retweets: how many people have retweeted your post.
  • Twinfluence Rank: Twinfluence is separate from TweetLevel and uses APIs for measuring influence.
  • Twitter Grader: another separate tool that adds additional input into TweetLevel’s indexing of your Twitter account.
  • Involvement Index: a score that is calculated to illustrate how you interact among your Twitter community.
  • Velocity Index: keeps track of your participation on Twitter to ensure that you’re active.

These variables are then combined to create an overall Twitter score.


Screengrab of TweetLevel’s homepage

Twitter score

TweetLevel’s Algorithm

Do you use any of these online tools to track and find your influencers? If so, which tool do you find to be the most useful?


    29 Oct

    Socialization of Online Purchasing: Interview with Philip Kaplan

    In the below video, Brian Solis, globally acclaimed new media leaders, interviews Internet genius and co-founder of Blippy, Philip Kaplan on socialization of online purchasing. See below for the...

    21 Mar

    Is Mobile Commerce Right for Your Business?

    Image to the left taken from According to an article in the March 2011 issue of Entrepreneur magazine, ABI Research performed a survey, reporting that “Americans spent more...

    30 Nov

    Avoid This Giant Mistake of the Small Business Start-up

    Since I started blogging almost two years ago, I’ve focused on offering tips and advice for more established companies on attracting clients online–whether through website copy, SEO copy, or...

    20 Aug

    Why It’s Time to Develop a Smarter Marketing Strategy

    Acquiring a new client can be extremely costly, whereas retaining current clients and reaching out to previous clients can cost little or nothing. Not only is it less expensive...

    16 Sep

    Are You Telling People That Your Product Is Boring? Shame on You.

    If you perceive your product as boring then your target audience will also. And if they perceive it as boring you will feel the same way. It’s a vicious...

    27 Jan

    Are Your Online Marketing Efforts Taking You in Circles?

    Are you continuously trying to jump on the technology bandwagon by attempting to use every social media platform available, only to find yourself going in circles with no solid...

    30 Apr

    Don’t Let Rebranding Lead to Disaster: The CLUE Example

    In an effort to modernize and “get hip,” Parker Brothers decided to reinvent one of their flagship board games, CLUE. One of the most beloved and recognizable brands in...

    27 May

    Are You Hungry For SEO, Social Media, and Blog Content Tips?

    A few months ago, Lee Oden, co-founder of TopRank Online Marketing, presented a yummy slideshow on SEO, social media, and blog content tips at the TECHmunch event. And can...

    Cat laying on Papers

    22 Jul

    Rich Content Creation in the Age of TL;DR

    When it comes to rich content creation that delivers value and nurtures conversions, entrepreneurs face a tricky dilemma. On one hand, the average attention span measures at 2.7 seconds,...

    13 Jan

    Are You Neglecting Your Strongest Sales Tool?

    Your company’s brand image is the strongest sales tool you have—no matter what business you’re in. Your business image affects the way others perceive your company (and your team)...

    2 thoughts on “Are You Neglecting Your Strongest Sales Tool?”