Long-Term Content Marketing Plan: The Successful Blueprint for 2015
Long-term content marketing plans. What the heck are they, and how do they benefit small business owners and Internet marketers?
The basic definition is…
A sketch of email campaigns, lead magnets, video sales letters, landing pages, etc. Every method you’ll use to communicate with and captivate your audience—there it is, right there on your marketing content to-do list.
Now that 2015 has arrived, you might be working on this very thing, but there are pros and cons/dos and don’ts to factor into your blueprint.
Long-term content marketing plans, especially ones that stretch for 6 months or more, are much like a marriage—they take commitment, ongoing work, a solid foundation, and improvement.
That last pillar, improving marketing content, is the queen mother of successful action plans. Even if you spend countless hours sketching out every last detail of your 2015 marketing plan, not one element is etched in stone.
Part of the goal of your marketing blueprint is to be proactive about the year ahead, but it’s easy to fall into a trap.
After all, once you finish the foundational marketing work, you might think, “Woo-hoo, mission accomplished. Time to put this bad boy on auto-pilot and concentrate on other agenda items.”
Wrong. No. Bad. Stop that dangerous train of thought.
Our copywriting services and content marketing consulting help you drive sales your brand. From optimized website content and authority blog articles to automated sales funnels and copy consulting, we turn your vision into real, sustainable online visibility and accelerate your business growth.
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