After all, the WHY factor constitutes the reasons you offer a product, roll out a service, and even the purpose behind your existence…
That’s what establishes trust and escalates conversions.
Make sure you have the WHY factor in your website content.
To determine how to outline the WHY factor on your website, we recommend asking the following questions…
How is life different for someone when he or she switches from prospect to customer? Example: If you run a consulting firm that helps entrepreneurs earn 25% higher profits on average, your clients no longer worry about meeting their bills or going out of business. Without worry, life is much easier.
What specific problems do you eliminate? Example: If you run a cleaning product company that boasts powerful and eco-friendly material, you give buyers the peace of mind that their homes are clean but without environmental impact. When someone wants a clean home, but doesn’t want harmful chemicals floating around, you solve that issue.
What pitfalls have you experienced that led you to building a business? Example: If you worked a dead-end job for years and started your consulting firm to help others leave the corporate world, you became a business development guru to ensure nobody else felt that struggle for freedom.
How do people FEEL about working with you or buying your product? Example: If you run a fitness product company, you help others get in shape, but you also create a feeling. The benefit is not losing weight and gaining muscle so much as it is building more confidence, increasing endurance, and feeling more energetic.
Want to have a website that builds trust and optimizes conversions?
We’ve written before about the elements of fiction that can be incorporated into marketing content. Essentially, the principles of complication, resolution, and character can turn dull, monotonous web copy...
Our copywriting services and content marketing consulting help you drive sales your brand. From optimized website content and authority blog articles to automated sales funnels and copy consulting, we turn your vision into real, sustainable online visibility and accelerate your business growth.
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