According to a recent Forrester Research study, interactive marketing spending will more than triple by 2012, reaching a high of $61 billion.
Interactive media is an extremely beneficial vehicle to implement marketing campaigns. These types of vehicles include email marketing, online video ads, social media, search marketing, and texting.
Customers demand new and improved products / services, and it’s important for your marketing campaigns to be fresh and innovative as well. With the increasing use of handheld internet devices, many consumers are using the internet to receive information, interact with others, and browse for entertainment purposes.
Differences between traditional media and interactive marketing:
· More personal communication with customers. Posting videos on YouTube and advertising on MySpace and Facebook are excellent ways to create a more conversational and personal campaign. YouTube videos create the opportunity for you to post videos that may keep the attention of viewers longer than a print ad.
· Develops two-way communication. Emails can be used to promote and advertise sales, new company products / services, and to keep customers up-to-date on company news. They can also be used to conduct surveys and derive responses from the viewer, creating a direct communication between company and customer.
· Newsletters, subscriptions, and mailing-list sign-ups are popular among consumers interested specifically in what your company offers. These tools help you target your exact market and cater marketing campaigns toward this clientele.
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