The main goal of your company’s website is to get your target client to take action. If your navigation is confusing, they won’t take action because they won’t know how to.
Caution: This is where many businesses lose their customers. Easy navigation is crucial. Eliminating any ambiguity about where to look for information within a site is important.
Web copy works with design to help promote navigation through the site. Your website should encourage visitors to click on certain links, such as contact information, newsletter subscription, and the company’s blog. It’s important to have well-written web copy to motivate viewers to further investigate your site.
The four main things to remember about navigation: Make it simple. Make it fast. Make it clear. Make it work.
In a nutshell, your customers shouldn’t have to make too many decisions on your website. Too many websites have extra links they don’t need. If you give too many choices, you overwhelm the visitor, and they get frustrated and click out of your site.
People who visit your site are busy and can become impatient if they have to search your entire site to find what they need. Chances are, they won’t stick around to do that. Visitors want to get to what they need quickly and easily. If you make it too difficult, they’re gone, and they’ll buy from your competition. The more copy and graphics you throw at them, the more confused they’ll be, and then you’ve lost them. Your site needs to have strong focus.
