Comments on: When You Get Clear, You Get Clients http://www.writtenbysumer.com/blog/2009/09/when-you-get-clear-you-get-clients/ Wed, 08 Sep 2010 12:34:17 -0400 http://wordpress.org/?v=2.9.1 hourly 1 By: uberVU - social comments http://www.writtenbysumer.com/blog/2009/09/when-you-get-clear-you-get-clients/comment-page-1/#comment-112 uberVU - social comments Fri, 23 Oct 2009 14:39:16 +0000 http://writtenbysumer.com/articles/?p=2041#comment-112 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by meenalkelkar: RT @yeswomanandrea Great post about getting clear about your clients! http://ow.ly/oGcO #fb... Social comments and analytics for this post…

This post was mentioned on Twitter by meenalkelkar: RT @yeswomanandrea Great post about getting clear about your clients! http://ow.ly/oGcO #fb…

]]> By: Damien Whitehall http://www.writtenbysumer.com/blog/2009/09/when-you-get-clear-you-get-clients/comment-page-1/#comment-107 Damien Whitehall Fri, 11 Sep 2009 13:20:04 +0000 http://writtenbysumer.com/articles/?p=2041#comment-107 Doug, Sarcasm is hard to read in pure text. I thought you might be being sarcastic, but I really couldn't tell. Which I suppose brings up a good point about making sure that your message is clear, otherwise clients may misinterpret you. Doug,

Sarcasm is hard to read in pure text. I thought you might be being sarcastic, but I really couldn’t tell.

Which I suppose brings up a good point about making sure that your message is clear, otherwise clients may misinterpret you.

]]> By: This Week’s Top 5 Recommended Blog Posts for Growing Your Small Business « The Power to Fight the Big Boys http://www.writtenbysumer.com/blog/2009/09/when-you-get-clear-you-get-clients/comment-page-1/#comment-106 This Week’s Top 5 Recommended Blog Posts for Growing Your Small Business « The Power to Fight the Big Boys Thu, 10 Sep 2009 22:01:23 +0000 http://writtenbysumer.com/articles/?p=2041#comment-106 [...] 4 – When You Get Clear, You Get Clients [...] [...] 4 – When You Get Clear, You Get Clients [...]

]]> By: Michelle http://www.writtenbysumer.com/blog/2009/09/when-you-get-clear-you-get-clients/comment-page-1/#comment-105 Michelle Thu, 10 Sep 2009 18:32:50 +0000 http://writtenbysumer.com/articles/?p=2041#comment-105 Doug, Bring on the sarcasm! I figured you were being sarcastic, but your answer is exactly what we hear all the time from business owners. Thanks, Michelle Doug,

Bring on the sarcasm! I figured you were being sarcastic, but your answer is exactly what we hear all the time from business owners.

Thanks,

Michelle

]]> By: Doug Stewart http://www.writtenbysumer.com/blog/2009/09/when-you-get-clear-you-get-clients/comment-page-1/#comment-104 Doug Stewart Thu, 10 Sep 2009 16:23:38 +0000 http://writtenbysumer.com/articles/?p=2041#comment-104 My questions were dripping with sarcasm. They were made with the intent of evoking additional responses like; "but a barbershop is for men, isn't it?" "How can it be for everyone?" If you're a hamburger joint, aren't you excluding vegans? Plus, your business isn't different when it comes to matching your message with your target market. Maybe I'll leave the sarcasm out of future comments. Nah..it riled up some more comments. My questions were dripping with sarcasm. They were made with the intent of evoking additional responses like; “but a barbershop is for men, isn’t it?” “How can it be for everyone?” If you’re a hamburger joint, aren’t you excluding vegans? Plus, your business isn’t different when it comes to matching your message with your target market. Maybe I’ll leave the sarcasm out of future comments. Nah..it riled up some more comments.

]]> By: Michelle http://www.writtenbysumer.com/blog/2009/09/when-you-get-clear-you-get-clients/comment-page-1/#comment-103 Michelle Thu, 10 Sep 2009 15:11:29 +0000 http://writtenbysumer.com/articles/?p=2041#comment-103 Doug, I see your point and I think Damien answered it quite well. Britt is right: the more defined your target audience, the quicker and easier it is to attract them and keep them. Doug, I see your point and I think Damien answered it quite well. Britt is right: the more defined your target audience, the quicker and easier it is to attract them and keep them.

]]> By: Britt Urbach http://www.writtenbysumer.com/blog/2009/09/when-you-get-clear-you-get-clients/comment-page-1/#comment-102 Britt Urbach Thu, 10 Sep 2009 14:31:44 +0000 http://writtenbysumer.com/articles/?p=2041#comment-102 Great points Damien and Doug, but I find that the more targeted you are with your message, the more clients you are going to attract. Too many businesses try to be everything to everyone and that's where they lose valuable customers. Great points Damien and Doug, but I find that the more targeted you are with your message, the more clients you are going to attract. Too many businesses try to be everything to everyone and that’s where they lose valuable customers.

]]> By: Damien Whitehall http://www.writtenbysumer.com/blog/2009/09/when-you-get-clear-you-get-clients/comment-page-1/#comment-111 Damien Whitehall Thu, 10 Sep 2009 03:16:31 +0000 http://writtenbysumer.com/articles/?p=2041#comment-111 Doug: Ah, but what kind of restaurant? What kind of barber shop? What kind of shoes? Just because everyone is a potential client, doesn't mean that they're a likely client. Depending on the style of shoe you sell and the atmosphere of your shoe shop, it may appeal mostly to teenage girls, mostly to athletes, or mostly to middle aged women. A cozy, candle-lit Italian restaurant in the North End of Boston has a vastly different clientele than a downtown McDonalds. And just because you know who your target audience is (the people most likely to purchase your product, doesn't mean that there aren't going to be people outside that target audience who are also interested. Every product and service is going to most appeal to certain segments of society, and you will be far more successful marketing your product if you aim towards those segments rather than trying to attract everyone. Doug: Ah, but what kind of restaurant? What kind of barber shop? What kind of shoes?

Just because everyone is a potential client, doesn’t mean that they’re a likely client. Depending on the style of shoe you sell and the atmosphere of your shoe shop, it may appeal mostly to teenage girls, mostly to athletes, or mostly to middle aged women. A cozy, candle-lit Italian restaurant in the North End of Boston has a vastly different clientele than a downtown McDonalds.

And just because you know who your target audience is (the people most likely to purchase your product, doesn’t mean that there aren’t going to be people outside that target audience who are also interested.

Every product and service is going to most appeal to certain segments of society, and you will be far more successful marketing your product if you aim towards those segments rather than trying to attract everyone.

]]> By: Doug Stewart http://www.writtenbysumer.com/blog/2009/09/when-you-get-clear-you-get-clients/comment-page-1/#comment-110 Doug Stewart Thu, 10 Sep 2009 00:13:58 +0000 http://writtenbysumer.com/articles/?p=2041#comment-110 If you own a restaurant, aren't all hungry people potential customers? If you own a barber shop aren't all people with hair potential customers? If you sell shoes, aren't all people with feet your potential customers? But Michelle, my business is different . . . If you own a restaurant, aren’t all hungry people potential customers? If you own a barber shop aren’t all people with hair potential customers? If you sell shoes, aren’t all people with feet your potential customers? But Michelle, my business is different . . .

]]> By: Michelle http://www.writtenbysumer.com/blog/2009/09/when-you-get-clear-you-get-clients/comment-page-1/#comment-109 Michelle Wed, 09 Sep 2009 16:47:49 +0000 http://writtenbysumer.com/articles/?p=2041#comment-109 Andrea, I'm glad to hear you'll be covering this at your Nov. workshop. I think the more entrepreneurs who understand this and take the time to identify and define their target, the better the economy will become. Andrea, I’m glad to hear you’ll be covering this at your Nov. workshop. I think the more entrepreneurs who understand this and take the time to identify and define their target, the better the economy will become.

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