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	<title>Comments on: Building a Unique Brand Message One Pair Of Socks at a Time</title>
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	<link>http://www.writtenbysumer.com/blog/2009/10/building-a-unique-brand-message-one-pair-of-socks-at-a-time/</link>
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	<lastBuildDate>Wed, 08 Sep 2010 12:34:17 -0400</lastBuildDate>
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		<title>By: Women Grow Business &#187; Standing Out and Swooping In</title>
		<link>http://www.writtenbysumer.com/blog/2009/10/building-a-unique-brand-message-one-pair-of-socks-at-a-time/comment-page-1/#comment-614</link>
		<dc:creator>Women Grow Business &#187; Standing Out and Swooping In</dc:creator>
		<pubDate>Mon, 14 Jun 2010 10:02:00 +0000</pubDate>
		<guid isPermaLink="false">http://writtenbysumer.com/articles/?p=2208#comment-614</guid>
		<description>[...] target market is composed of mothers — especially those who are concerned with teaching their children healthy [...]</description>
		<content:encoded><![CDATA[<p>[...] target market is composed of mothers — especially those who are concerned with teaching their children healthy [...]</p>
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		<title>By: Becky</title>
		<link>http://www.writtenbysumer.com/blog/2009/10/building-a-unique-brand-message-one-pair-of-socks-at-a-time/comment-page-1/#comment-168</link>
		<dc:creator>Becky</dc:creator>
		<pubDate>Fri, 09 Oct 2009 03:12:59 +0000</pubDate>
		<guid isPermaLink="false">http://writtenbysumer.com/articles/?p=2208#comment-168</guid>
		<description>I LOVE these Socks!!!I have already gone to their FB page and shared their great photos. thanks for the info.</description>
		<content:encoded><![CDATA[<p>I LOVE these Socks!!!I have already gone to their FB page and shared their great photos. thanks for the info.</p>
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		<title>By: Michelle</title>
		<link>http://www.writtenbysumer.com/blog/2009/10/building-a-unique-brand-message-one-pair-of-socks-at-a-time/comment-page-1/#comment-167</link>
		<dc:creator>Michelle</dc:creator>
		<pubDate>Thu, 08 Oct 2009 13:12:45 +0000</pubDate>
		<guid isPermaLink="false">http://writtenbysumer.com/articles/?p=2208#comment-167</guid>
		<description>Doug and Melody, you&#039;re right on! And I&#039;m glad you enjoyed it SonyaSunny!</description>
		<content:encoded><![CDATA[<p>Doug and Melody, you&#8217;re right on! And I&#8217;m glad you enjoyed it SonyaSunny!</p>
]]></content:encoded>
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		<title>By: SonyaSunny</title>
		<link>http://www.writtenbysumer.com/blog/2009/10/building-a-unique-brand-message-one-pair-of-socks-at-a-time/comment-page-1/#comment-166</link>
		<dc:creator>SonyaSunny</dc:creator>
		<pubDate>Thu, 08 Oct 2009 11:29:26 +0000</pubDate>
		<guid isPermaLink="false">http://writtenbysumer.com/articles/?p=2208#comment-166</guid>
		<description>Hi there,
Everything dynamic and very positively! :)
Thanks
SonyaSunny</description>
		<content:encoded><![CDATA[<p>Hi there,<br />
Everything dynamic and very positively! <img src='http://www.writtenbysumer.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /><br />
Thanks<br />
SonyaSunny</p>
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	<item>
		<title>By: Melody</title>
		<link>http://www.writtenbysumer.com/blog/2009/10/building-a-unique-brand-message-one-pair-of-socks-at-a-time/comment-page-1/#comment-165</link>
		<dc:creator>Melody</dc:creator>
		<pubDate>Wed, 07 Oct 2009 23:51:20 +0000</pubDate>
		<guid isPermaLink="false">http://writtenbysumer.com/articles/?p=2208#comment-165</guid>
		<description>THIS is how to find and be responsive to your market. I love it. Every business owner needs to read this and take a lesson or three from it.</description>
		<content:encoded><![CDATA[<p>THIS is how to find and be responsive to your market. I love it. Every business owner needs to read this and take a lesson or three from it.</p>
]]></content:encoded>
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		<title>By: Doug Stewart</title>
		<link>http://www.writtenbysumer.com/blog/2009/10/building-a-unique-brand-message-one-pair-of-socks-at-a-time/comment-page-1/#comment-164</link>
		<dc:creator>Doug Stewart</dc:creator>
		<pubDate>Wed, 07 Oct 2009 22:05:49 +0000</pubDate>
		<guid isPermaLink="false">http://writtenbysumer.com/articles/?p=2208#comment-164</guid>
		<description>This post has a lot of lessons. The first lesson is to run test ads. Second lesson is to survey your clients. The third lesson is to retool or refocus based on what you find out from the people buying your stuff. I like it.</description>
		<content:encoded><![CDATA[<p>This post has a lot of lessons. The first lesson is to run test ads. Second lesson is to survey your clients. The third lesson is to retool or refocus based on what you find out from the people buying your stuff. I like it.</p>
]]></content:encoded>
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		<title>By: Michelle</title>
		<link>http://www.writtenbysumer.com/blog/2009/10/building-a-unique-brand-message-one-pair-of-socks-at-a-time/comment-page-1/#comment-163</link>
		<dc:creator>Michelle</dc:creator>
		<pubDate>Wed, 07 Oct 2009 18:20:08 +0000</pubDate>
		<guid isPermaLink="false">http://writtenbysumer.com/articles/?p=2208#comment-163</guid>
		<description>I love the pink elephant socks! And yes, they have a great story on what it takes to find the right target audience for your business.</description>
		<content:encoded><![CDATA[<p>I love the pink elephant socks! And yes, they have a great story on what it takes to find the right target audience for your business.</p>
]]></content:encoded>
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		<title>By: Damien Whitehall</title>
		<link>http://www.writtenbysumer.com/blog/2009/10/building-a-unique-brand-message-one-pair-of-socks-at-a-time/comment-page-1/#comment-162</link>
		<dc:creator>Damien Whitehall</dc:creator>
		<pubDate>Wed, 07 Oct 2009 18:07:24 +0000</pubDate>
		<guid isPermaLink="false">http://writtenbysumer.com/articles/?p=2208#comment-162</guid>
		<description>I love this.  It&#039;s a perfect story of finding the perfect target audience for a unique product.  I just looked at the Oberon website, and I&#039;m seriously debating getting my brother the pink elephant ones for Christmas.</description>
		<content:encoded><![CDATA[<p>I love this.  It&#8217;s a perfect story of finding the perfect target audience for a unique product.  I just looked at the Oberon website, and I&#8217;m seriously debating getting my brother the pink elephant ones for Christmas.</p>
]]></content:encoded>
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		<title>By: Twitter Trackbacks for Building a Unique Brand Message One Pair Of Socks at a Time &#124; Written By Sumer [writtenbysumer.com] on Topsy.com</title>
		<link>http://www.writtenbysumer.com/blog/2009/10/building-a-unique-brand-message-one-pair-of-socks-at-a-time/comment-page-1/#comment-161</link>
		<dc:creator>Twitter Trackbacks for Building a Unique Brand Message One Pair Of Socks at a Time &#124; Written By Sumer [writtenbysumer.com] on Topsy.com</dc:creator>
		<pubDate>Wed, 07 Oct 2009 14:54:42 +0000</pubDate>
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		<description>[...] Building a Unique Brand Message One Pair Of Socks at a Time &#124; Written By Sumer  writtenbysumer.com/articles/?p=2208 &#8211; view page &#8211; cached  Oberon Socks, an up-and-coming stylish, men’s sock line, is taking the retail community by storm with its effective and unique brand message and marketing &#8212; From the page [...]</description>
		<content:encoded><![CDATA[<p>[...] Building a Unique Brand Message One Pair Of Socks at a Time | Written By Sumer  writtenbysumer.com/articles/?p=2208 &ndash; view page &ndash; cached  Oberon Socks, an up-and-coming stylish, men’s sock line, is taking the retail community by storm with its effective and unique brand message and marketing &mdash; From the page [...]</p>
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