http://www.writtenbysumer.com/blog/2009/10/four-common-mistakes-businesses-make-with-their-web-copy/ Sat, 21 Jan 2012 22:23:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.writtenbysumer.com/blog/2009/10/four-common-mistakes-businesses-make-with-their-web-copy/comment-page-1/#comment-177 Doug Stewart Wed, 14 Oct 2009 22:05:56 +0000 http://writtenbysumer.com/articles/?p=2246#comment-177 Have you ever watched a bad small business commercial on TV? You know, where the owner's kids say, "come by and see us?" Or the whole family is sitting on a couch dressed in their Sunday best, grinning at the camera? Some small business owners do a great job serving their customers. Their business grows. But then they attempt "advertising" or "marketing online." They believe because they are good business people, they are automatically good marketers. Big mistake. Have you ever watched a bad small business commercial on TV? You know, where the owner’s kids say, “come by and see us?” Or the whole family is sitting on a couch dressed in their Sunday best, grinning at the camera? Some small business owners do a great job serving their customers. Their business grows. But then they attempt “advertising” or “marketing online.” They believe because they are good business people, they are automatically good marketers. Big mistake.

]]> http://www.writtenbysumer.com/blog/2009/10/four-common-mistakes-businesses-make-with-their-web-copy/comment-page-1/#comment-1064 Doug Stewart Wed, 14 Oct 2009 22:05:00 +0000 http://writtenbysumer.com/articles/?p=2246#comment-1064 Have you ever watched a bad small business commercial on TV? You know, where the owner's kids say, "come by and see us?" Or the whole family is sitting on a couch dressed in their Sunday best, grinning at the camera? Some small business owners do a great job serving their customers. Their business grows. But then they attempt "advertising" or "marketing online." They believe because they are good business people, they are automatically good marketers. Big mistake. Have you ever watched a bad small business commercial on TV? You know, where the owner’s kids say, “come by and see us?” Or the whole family is sitting on a couch dressed in their Sunday best, grinning at the camera? Some small business owners do a great job serving their customers. Their business grows. But then they attempt “advertising” or “marketing online.” They believe because they are good business people, they are automatically good marketers. Big mistake.

]]> http://www.writtenbysumer.com/blog/2009/10/four-common-mistakes-businesses-make-with-their-web-copy/comment-page-1/#comment-176 Michelle Wed, 14 Oct 2009 17:52:02 +0000 http://writtenbysumer.com/articles/?p=2246#comment-176 Melody, thanks for the post. I wonder why it's hard for businesses (esp. owners) to understand the need to speak to customers and not talk about themselves. Melody, thanks for the post. I wonder why it’s hard for businesses (esp. owners) to understand the need to speak to customers and not talk about themselves.

]]> http://www.writtenbysumer.com/blog/2009/10/four-common-mistakes-businesses-make-with-their-web-copy/comment-page-1/#comment-1063 Michelle Wed, 14 Oct 2009 17:52:00 +0000 http://writtenbysumer.com/articles/?p=2246#comment-1063 Melody, thanks for the post. I wonder why it's hard for businesses (esp. owners) to understand the need to speak to customers and not talk about themselves. Melody, thanks for the post. I wonder why it’s hard for businesses (esp. owners) to understand the need to speak to customers and not talk about themselves.

]]> http://www.writtenbysumer.com/blog/2009/10/four-common-mistakes-businesses-make-with-their-web-copy/comment-page-1/#comment-175 Melody Tue, 13 Oct 2009 02:14:42 +0000 http://writtenbysumer.com/articles/?p=2246#comment-175 Oh boy Michelle, did you hit the nail on the head with #1. Businesses don't mind changing the descriptions of their services or the verbiage they use to connect with clients. But they do *not* like it when you tell them it's time to make the copy client-centered. They genuinely don't understand why it needs to be changed, but once you figure out how to explain it to them, then they get it and are happy to make the changes. . Oh boy Michelle, did you hit the nail on the head with #1. Businesses don’t mind changing the descriptions of their services or the verbiage they use to connect with clients. But they do *not* like it when you tell them it’s time to make the copy client-centered. They genuinely don’t understand why it needs to be changed, but once you figure out how to explain it to them, then they get it and are happy to make the changes. .

]]> http://www.writtenbysumer.com/blog/2009/10/four-common-mistakes-businesses-make-with-their-web-copy/comment-page-1/#comment-1062 Melody Tue, 13 Oct 2009 02:14:00 +0000 http://writtenbysumer.com/articles/?p=2246#comment-1062 Oh boy Michelle, did you hit the nail on the head with #1. Businesses don't mind changing the descriptions of their services or the verbiage they use to connect with clients. But they do *not* like it when you tell them it's time to make the copy client-centered. They genuinely don't understand why it needs to be changed, but once you figure out how to explain it to them, then they get it and are happy to make the changes. . Oh boy Michelle, did you hit the nail on the head with #1. Businesses don’t mind changing the descriptions of their services or the verbiage they use to connect with clients. But they do *not* like it when you tell them it’s time to make the copy client-centered. They genuinely don’t understand why it needs to be changed, but once you figure out how to explain it to them, then they get it and are happy to make the changes. .

]]>