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	<title>Comments on: Top 5 Ways to Know If Your Homepage Copy Is Self-Centered</title>
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		<title>By: Loyal Customers: How to Get Them and Keep Them</title>
		<link>http://www.writtenbysumer.com/blog/2009/10/top-5-ways-to-know-if-your-homepage-copy-is-self-centered/comment-page-1/#comment-536</link>
		<dc:creator>Loyal Customers: How to Get Them and Keep Them</dc:creator>
		<pubDate>Mon, 03 May 2010 17:20:08 +0000</pubDate>
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		<description>[...] and employees forget the cardinal rule: it’s not about you—it’s about your customers. If you treat your customers as treasured partners instead of dollar [...]</description>
		<content:encoded><![CDATA[<p>[...] and employees forget the cardinal rule: it’s not about you—it’s about your customers. If you treat your customers as treasured partners instead of dollar [...]</p>
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		<title>By: Marketing Message and Marketing Copy Must Create Compelling Story</title>
		<link>http://www.writtenbysumer.com/blog/2009/10/top-5-ways-to-know-if-your-homepage-copy-is-self-centered/comment-page-1/#comment-408</link>
		<dc:creator>Marketing Message and Marketing Copy Must Create Compelling Story</dc:creator>
		<pubDate>Sat, 20 Feb 2010 22:26:42 +0000</pubDate>
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		<description>[...] and clients are as much of the story as your brand. Without them, you wouldn’t exist. Try to avoid company-centric copy and focusing too much on the features of your product / service. Following the advice above on [...]</description>
		<content:encoded><![CDATA[<p>[...] and clients are as much of the story as your brand. Without them, you wouldn’t exist. Try to avoid company-centric copy and focusing too much on the features of your product / service. Following the advice above on [...]</p>
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