It’s that time of year again–time for Technorati’s The State of the Blogosphere study, which was released October 2009 (Yes, we are a bit late to the table with this, but it took us a few weeks to read through and digest the data).
Technorati’s study takes a deep look into the blog-o-sphere and reveals some interesting insight into the authority and the future of this powerful online media platform. Participants in the study included bloggers who were divided into four groups: hobbyists, part-timers, corporate employees, and self-employed people.
After mining through all the data, we pulled some statistics that you, Dear Reader, might find interesting and relevant.
If you blog for business or are planning to start a business blog, these stats might just get you off your butt and launch you into the blog-o-sphere.
Chew on these statistics from The State of the Blogosphere study:
* On average, bloggers said they watched TV around nine hours per week and spent nearly eight hours reading blogs.
* When Technorati asked bloggers why they blog, seventy-two percent of entrepreneurs said they blogged in order to attract new clients.
* Seventy-four percent of self-employed bloggers say blogging has been a valuable asset to promoting their business services and capabilities.
* There is a large correlation between authority and investment of time, energy, and activity on blogs. Blogs with the highest rankings post more often than the average blogger.
* People who benefit the most from blogging are likely to spend ten hours or more each week on their blog than those who don’t benefit as much. For example, twenty-four percent of part-timers spend ten or more hours blogging, and out of the self-employed bloggers, thirty-two percent spend ten or more hours blogging.
* Eighty percent of part-time and self-employed bloggers mention brands, with nearly one in three featuring reviews once per week. One out of five tweets are associated with a brand.
* According to a study performed by Forrester Research last year, only sixteen percent of consumers trusted what company blogs had to say. Technorati argues that now, one year later, “the trust barometer now measures an increase in the establishment of trust and collaboration.”
* Participants who blog for business noticed that blogging helped increase exposure in their industry and fifty-six percent said their blogs helped to establish them as a leader in their industry.
To view the entire study, visit: http://technorati.com/blogging/feature/state-of-the-blogosphere-2009/
Are you inspired to start a business blog thanks to the above findings? Let us know in the comments section.
It’s that time of year againtime for Technorati’s The State of the Blogosphere study, which was released October 2009 (Yes, we are a bit late to the table with this, but it took us a few weeks to read through and digest the data. And we’ve been busy).
Technorati’s study takes a deep look into the blogosphere and reveals some interesting insight into the authority and the future of this powerful online media platform. Participants in the study included bloggers who were divided into four groups: hobbyists, part-timers, corporate employees, and self-employed people.
After mining through all the data, we pulled some statistics that you, Dear Reader, might find interesting and relevant.
If you blog for business or are planning to start a business blog, these stats might just get you off your butt and launch you into the blogosphere.
Chew on these statistics from The State of the Blogosphere:
* On average, bloggers said they watched TV around nine hours per week and spent nearly eight hours reading blogs.
* When Technorati asked bloggers why they blog, seventy-two percent of entrepreneurs said they blogged in order to attract new clients.
* Seventy-four percent of self-employed bloggers say blogging has been a valuable asset to promoting their business services and capabilities.
* There is a large correlation between authority and investment of time, energy, and activity on blogs. Blogs with the highest rankings post more often than the average blogger.
* People who benefit the most from blogging are more likely to spend ten hours or more each week on their blog. For example, twenty-four percent of part-timers spend ten or more hours blogging, and out of the self-employed bloggers, thirty-two percent spend ten or more hours blogging.
* Eighty percent of part-time and self-employed bloggers mention brands, with nearly one in three featuring reviews once per week. One out of five tweets are associated with a brand.
* According to a study performed by Forrester Research last year, only sixteen percent of consumers trusted what company blogs had to say. Technorati argues that now, one year later, “the trust barometer now measures an increase in the establishment of trust and collaboration.”
* Participants who blog for business noticed that blogging helped increase exposure in their industry and fifty-six percent said their blogs helped to establish them as a leader in their industry.
To view the entire study, visit: http://technorati.com/blogging/feature/state-of-the-blogosphere-2009/
Share the love. Share this post.
No related posts.
Pingback: Business Blog: Avoid Bloggers Block