Comments on: 10 Questions to Ask Yourself before Hiring a Copywriter

By: Web Copywriter: The Benefits of Hiring A Copywriter

Web Copywriter: The Benefits of Hiring A Copywriter — Wed, 21 Jul 2010 03:20:24 +0000

[...] Let’s back up. What is a copywriter? [...]

By: Internet Purchasing Process: Are You Wasting Your Prospects Time?

Internet Purchasing Process: Are You Wasting Your Prospects Time? — Thu, 15 Apr 2010 17:51:46 +0000

[...] your business website or blog is slow to load, full of long paragraphs of web copy, difficult to navigate, or provides drawn-out contacting or purchasing processes, you can be sure [...]

By: Warning Signs from Your Web Developer «

Warning Signs from Your Web Developer « — Wed, 07 Apr 2010 13:13:50 +0000

[...] a web developer to trust with your business can be a difficult process. Many times there are ambiguous red flags present that the company [...]

By: Hiring a Web Developer: Warning Signs from your Web Developer

Hiring a Web Developer: Warning Signs from your Web Developer — Wed, 07 Apr 2010 12:16:36 +0000

[...] feed for updates on this topic.Powered by WP Greet Box WordPress PluginFinding a web developer to trust with your business can be a difficult process. Many times there are ambiguous red flags present that the company [...]

By: Professional Copywriting: Writing Effective Marketing Copy

Professional Copywriting: Writing Effective Marketing Copy — Mon, 05 Apr 2010 13:22:25 +0000

[...] slaughter the product name reminded me of the complex wording people sometimes use when they’re writing marketing copy. Companies are so used to their industry’s jargon that they forget to write in layman’s terms. [...]

By: Business Website Tips: Get Customers to Take Action

Business Website Tips: Get Customers to Take Action — Mon, 29 Mar 2010 13:19:17 +0000

[...] amazing how many websites fail the one crucial step that makes all the difference between success and failure . . [...]

By: Copywriters Write Website Copy for Sales

Copywriters Write Website Copy for Sales — Sat, 20 Feb 2010 20:18:11 +0000

[...] website copy (and all your marketing copy, for that matter) has the power to bring you new customers and retain [...]

By: Michelle Salater

Michelle Salater — Sat, 13 Feb 2010 02:28:19 +0000

Maggie, love the analogy. Thanks for your insight.

By: webcopywriter

webcopywriter — Sat, 13 Feb 2010 02:28:00 +0000

Maggie, love the analogy. Thanks for your insight.

By: Maggie Winterfeldt

Maggie Winterfeldt — Tue, 09 Feb 2010 16:24:21 +0000

Michelle, so true that bad copy can drag down an otherwise professional seeming site. In hiring an employee, you wouldn’t be interested in an applicant with an unconvincing and error filled cover letter; likewise, potential clients are quickly turned off by bad web copy. It’s unfortunate that too many companies underestimate how powerful a message their copy is sending.