Comments on: Does Your Website Copy Make the Sale?

By: Copywriting Tips: Write a Headline Prospects Cannot Resist

Copywriting Tips: Write a Headline Prospects Cannot Resist — Mon, 26 Apr 2010 11:05:02 +0000

[...] Greet Box WordPress PluginThe success of marketing copy such as brochures, ads, and press releases depends on the headline—or in the case of an email, the subject line. It needs to grab the reader and compel him or her [...]

By: Professional Copywriting: Writing Effective Marketing Copy

Professional Copywriting: Writing Effective Marketing Copy — Thu, 08 Apr 2010 17:55:09 +0000

[...] Watching Lucy slaughter the product name reminded me of the complex wording people sometimes use when they’re writing marketing copy. Companies are so used to their industry’s jargon that they forget to write in layman’s terms. They write as if they’re speaking with a salesperson or another business in their industry instead of speaking to the prospect. [...]

By: Business Website Tips: Get Customers to Take Action

Business Website Tips: Get Customers to Take Action — Wed, 07 Apr 2010 03:26:10 +0000

[...] Ask the visitor to take action! [...]

By: Effective Marketing Materials: Attract Clients

Effective Marketing Materials: Attract Clients — Tue, 30 Mar 2010 14:29:46 +0000

[...] need their marketing copy to be client-centric, not only in their marketing materials but also in how they conduct business. [...]