Domain Purchasing: Capture Your Target Market

by Michelle Salater on March 19, 2010

Are you utilizing the power of domain purchasing as a way to drive traffic to your main website? If not, you’ll want to continue reading this post.

Purchasing a variety of domain names related to your industry increases your chances of pulling up in search engine results and gaining exposure online. When you choose a domain that is a popularly searched keyword or phrase, you increase the chances of a consumer being directed to your satellite site. For example, if you own a luxury salon and spa and are looking to purchase an additional domain that contains a popular search term, such as HighEndLuxurySpa.com, your site will be more likely to come up in search engine results. You could also use this domain as a satellite website to drive traffic to your main website.

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If you like this post, you might also like:

  1. The First Step to Increasing Business? Get Specific on Your Target Market.
  2. Top 5 Ways to Find Out What Your Target Audience WANTS
  • http://www.fightthebigboys.com/ Doug Stewart

    This is one of the smartest web strategies. Buy domain names with keywords and phrases that match what your market is looking for. Then build blogs or websites that provide valuable content for your audience. You can then direct them to your main website. Makes sense, doesn't it?

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