Thanks for another great post! I especially agree with point #4 : You can't please everyone. Sometimes to cater to your target audience you have to commit to a specific plan, direction or political belief, and not all readers will agree with your point of view. As long as you express your point in a non-offensive way (point #3) that appeals to your target audience, I think you're doing your readers a service.

I've seen a lot of posts from bloggers recently talking about the need to have thick skin because of blog comments that argue against the point of view taken in the blogger's post. But if the true purpose of a post is to initiate a conversation with your audience of readers then I think that negative comments (as long as they are not personal attacks) should be embraced. In fact, negative comments can sometimes be more useful than positive ones; there's more potential for your posts to become viral as sides with differing opinions seek out support from members of their tribe. Thanks again for sharing! Blase