Comments on: Developing a Brand through Website Design: Part I

By: Business Success: Invest in Your Brand Image

Business Success: Invest in Your Brand Image — Fri, 06 Aug 2010 12:32:06 +0000

[...] and spotlight branders / designers on tips for keeping a business image fresh, we interviewed Sunni Chapman, founder and owner of [...]

By: Email Campaigns: Influence Online Purchasing

Email Campaigns: Influence Online Purchasing — Wed, 04 Aug 2010 12:42:09 +0000

[...] visit your website or participate in a free giveaway. And, the more you provide your customers with reasons to visit your website, the more likely they will be to purchase from you on a regular [...]

By: Website Design: Develop Your Brand Image

Website Design: Develop Your Brand Image — Wed, 30 Jun 2010 16:25:25 +0000

[...] by Michelle Salater on June 30, 2010 Welcome to Copy Doodle! If you are new here, you might want to subscribe to the RSS feed for updates on this topic.Powered by WP Greet Box WordPress PluginIn case you missed Part I of Developing a Brand through Website Design, you can view the post here. [...]

By: Sunni

Sunni — Tue, 29 Jun 2010 22:25:01 +0000

Absolutely! we are a very visual culture, so it's important to grasp and engage your potential audience through visual aesthetics so that they may go on to gain the full benefits of your site including all the stellar copy/audio/video you have invested in. Otherwise you just haven't inspired them to take the next step.

By: Sunni

Sunni — Tue, 29 Jun 2010 22:18:22 +0000

Thank you so much for your compliments and perspective!! It truly is a work in dimensions and it is great when someone really recognizes that depth and appreciates the power in that! You are so right about the sacrifice of quality for flat content as food for search engines – and to me the potential gains are lost in the trade. Thanks for reading!

By: webcopywriter

webcopywriter — Tue, 29 Jun 2010 21:43:23 +0000

Couldn't agree more with your comment and think too many sites are one-dimensional. I believe (as an industry professional and as a consumer) that it's important for websites to engage the viewer, and do so in numerous ways: visually with words and images, with colors, the design as a whole, the navigation, etc. Even adding audio / video plays a role in keeping people engaged and surfing the site.

By: Joe Picks a Winner

Joe Picks a Winner — Mon, 28 Jun 2010 18:10:03 +0000

There are so many things I agree with Sunni's philosophy and I can't wait for part two. A website designer myself I truly appreciate the depth and dimension Sunni brings to her designs, qualities that I learned in school make for great design! Especially on the web where things are too often flat and lifeless in efforts to attract attention from search engines, designs like Sunni's are sorely needed. After all, the web has multi-dimensional capabilities you may as well take advantage of that. It's not a flat sheet of paper.