As part of our How Did They Do It? series, where we interview and spotlight companies who are successfully marketing their brands online, this post focuses on the successes of bridal attraction expert, Natalie Bradley.
Natalie Bradley specializes in helping wedding professionals and vendors attract and market to brides. In the below interview, Natalie shares her online marketing and social media successes.
Below is our interview:
1. Have your video marketing efforts affected the way clients and prospects connect with you? If so, why do you think that is?
Yes! They relate to me so much easier because I firmly believe that they know, like, and trust me more. Plus, it’s a simple way for me to expound on past articles, answer questions, or address any frustrations clients are emailing to our team. It’s easier to close the sale, get people on the list, and into programs! It’s called viral marketing for a reason, right?
2. You hold a lot of online and offline events. How do you promote these events online? Which platform have you seen the greatest success rate on, in terms of exposure for these events?
I promote events through our ezine and solo-emailings, hosting free preview calls, and marketing more heavily to sublists that sign up for these calls, through joint ventures and strategic alliances, social media, PPC campaigns, blogs, videos, affiliate partners, and speaking engagements.
3. You often use your face as a logo or image for your business. How do you think marketing yourself online affects the way customers and prospects perceive and engage with your brand?
Yes, I do use my image, because I’ve truly found in both of my businesses that people buy from people, not from businesses. So, the more I put “me” out there, including my face, the more people can identify with me and my message—and know, like, and trust me.
4. How are you tracking and managing your social media efforts / online marketing efforts?
Google analytics and our shopping cart manage a lot of traffic and marketing to see what’s working and what isn’t. I also have a team to help me manage social media to maximize it the most!
5. You’ve been leveraging a lot of social media into your websites and marketing efforts for the past year. How were you marketing before and what specifically caused you to integrate social media into your marketing?
It’s almost hard to remember what life was like before social media, now that it’s become such a daily routine. Before social media, it was more important than anything else to team up with others to get the word out there to the masses! Social media was very attractive to me because I saw that it was an easy, effective, and affordable way to reach thousands and thousands of people in my target market, in a relaxed environment. It’s a place where people “let their hair down” so they are more open to receiving and interacting. And, this sort of marketing is viral in nature, so it spreads like wildfire!
About Bride Attraction and Natalie Bradley:
After owning and operating one of the most successful wedding planning businesses for 6 years at a very young age, Natalie was asked by hundreds of wedding professionals to teach them how she rose to success so quickly and easily. From that, the “Bride Attraction System” was created, and Natalie has now become known as the “Bride Attraction Expert,” educating wedding professionals all over the world on how to attract more brides, make more money and have more freedom to enjoy it! She offers a free audio course on “The 5 Ways to Recession-Proof Your Wedding Business” at www.BrideAttraction.com.
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