We are excited to announce that one of our clients has launched a new website! Formed to meet the needs of the growing boomer travel market and created out of a passion for small group travel, Well Designed Journeys decided to reinforce their online presence with a fresh website design and web copy.
Why did Well Designed Journeys decide to revamp online marketing efforts?
“We were struggling to figure out how to get our marketing message out to our clients, and nothing seemed to work until we had the privilege of hearing Michelle speak to our mastermind group. We did not want a site where the majority of the information was, we do this and we do that. We wanted a site that gave information to our clients about what they would experience and why Well Designed Journeys was a company that would make their journeys exceptional.
Sumèr’s web copy philosophy is what we needed! Everything Michelle spoke about to our mastermind group seemed to be targeting us! We knew we had the right person and the right company to move our online marketing forward.”
Well Designed Journeys' New Website
How is Well Designed Journeys’ new website working to increase its business success?
The recently launched website illustrates the passion with which Well Designed Journeys’ founders craft client trips. Through both the design and web copy, travelers can quickly find what they need to plan the ultimate, luxury vacation.
Specifically, the new web copy on the site illustrates company founders Dora Theiss and Vickie Morgan’s new concept in luxury travel: customized, worldwide small group travel for the 40 plus through baby boomer traveler looking for adventure and unusual experiences. Through the site’s web copy, visitors have the opportunity to connect with this travel company’s unique brand message and enhance their online research experience.
In terms of the website design, navigation has been smoothly integrated into the setup of the website and visitors can take a look at monthly group trip itineraries along with an extensive list of frequently asked questions about small group travel, including tips on packing and passports. Visitors can also download a report on the ten essential steps to a successful small group journey.
The team also recently launched a blog, which chronicles journeys that Dora and Vickie accompany, and they update the blog regularly to educate, inform, and encourage travelers.
To learn more about Well Designed Journeys or to view their stunning website design and web copy, visit http://www.welldesignedjourneys.com/, and let us know what you think of the site in our comments section on this post.
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