About Us

What We Do: Sumèr, LLC, specializes in web copy writing, SEO copywriting, and the promotion and marketing of websites after they launch.

What We Believe: Sumèr believes in the power of personal connection. We stand for the hope and conviction that capitalism across the globe can be healed through conscious entrepreneurship, whether in small businesses or large corporations. Sumèr believes that anything is possible and that amazing things can occur in this world if we all learn to communicate effectively.

Who We Are: We are a a team of creatives with a passion for web copywriting, blogging, online marketing and promotion, and celebrating each client’s success. We know no borders. Whether in San Diego or South Carolina, Cape Town or Europe, we help clients that share our vision: they are passionate about their brand message, dedicated to great results, and willing to make the investment required to fulfill their goals.

Meet the Team

 

Michelle Salater, President

Michelle is an award-winning writer and president of Sumèr. Her journey from the jungles of Central America to the battlefields of the Balkans to the plains of the Serengeti led her to marry her passion of adventure and writing and start a copywriting company.

As an avid business blogger, Michelle has grown her marketing blog, Copy Doodle, to be a powerful lead generation and client education tool, and frequently guest blogs and lectures on blogging. In 2009, Michelle won the Charleston Business Journal’s Forty under 40 award for her business and community leadership.

Little-known fact about me: I don’t like sand.

Favorite vacation spot: It’s a toss-up between St. Martin and Kenya.

Vision: For Sumèr to be an international firm, with offices in Charleston and Kenya.

How I ended up in Charleston: Every time I’d leave the country, I thought about Charleston. I kept coming back until I stayed.

Brittany Urbach, Project Manager

With grace and style, Brittany keeps projects flowing, manages client accounts, tends to our blog, and is an emerging new media guru. A graduate of James Madison University with a degree in print journalism, Brittany loves sailing and has an unusual obsession with sharks. Her dream is to live on a sailboat in the south of France, where she hopes to run a fruit shack with her poodle. But for now, she’s enjoying working and living in Charleston.

The benefits I provide clients: Through working with me, clients receive clarity on social media and blog marketing and promotion tactics. They can rest assured knowing that any of their social media and blog inquiries and problems are answered in a timely and thorough manner. Clients receive detailed tutorials and tips from me that allow them to apply what they’ve learned with confidence and complete understanding.

Little-known fact about me: I’m a seltzerholic. Seltzer is the only thing that can quench my thirst. I love seltzer so much that, when I was 8-years-old, I named my favorite stuffed animal Seltzer.

Favorite pastime: Scrapbooking. Whenever I go on vacation, I make sure I bring back anything I can that would fit into a scrapbook and then create a scrapbook for that vacation.

How I ended up in Charleston: As a New Yorker, I grew up in the cold weather, and after I graduated from college, I simply wanted to be somewhere warm.

Melody Brooks, Copywriter

Melody is Sumèr’s head copywriter. With fingers flying across her trusty laptop and one or two dogs at her feet, she creates websites that engage, press releases that drive traffic, and landing pages that entice customers to buy.

But Melody wasn’t always a copywriter. She started out as a teacher in a small town in Wyoming and then moved to the big city of Denver to be with the auto technician she would eventually marry. Besides education, she’s worked in sales, collections, stop-smoking coaching, medical device manufacturing, hospice, and contract administration . . . and that eclectic work history helps her understand what makes clients and their customers tick.

Little-known fact about me: I have an odd obsession with the Titanic disaster.

Weirdest job you’ve ever had: Selling preneed funerals and cemetery property. (Oh yeah, that’s my other unusual interest—thanatology, the study of death, grief, and their associated rituals.)

Favorite part of your job: Creating something that didn’t exist yesterday.

If you could visit anywhere in the world, where would it be: Today it’s Vancouver—but if you ask me tomorrow, it’ll be somewhere else.

Spencer Spellman, Interactive Content Manager

A wordsmith with a penchant for travel, Spencer has combined these passions to do his dream job as a Freelance Travel Writer. He manages and produces blog and social media content for Sumer’s elite travel clients. Spencer’s travels have taken him from the bush of South Africa to the beaches of Costa Rica to the rolling hills of Ireland. Spencer now finds himself in the Paris of the West, San Francisco.

Little-known fact about me: I played the banjo for several years, but didn’t have a good ear for it and couldn’t read music, both of which are important when playing an instrument.

Favorite pastime: Golf. There’s nothing in the world that brings me more enjoyment and serenity than being on the golf course.

Penny Salater, Copy Editor

Penny is Sumèr’s editor extraordinaire. With her bedside Chicago Manual of Style, she prevents pesky dangling participles, misplaced modifiers, and typos while ensuring proper comma usage. She studied in Paris and taught high school and college French before uncovering her passion for proper English grammar. A recovering Francophile, Penny now lives on beautiful Tablerock Lake in Southwest Missouri with her two Sea-Doos.

Little-known fact about me: I used to be terribly afraid of drowning and of big dogs. However, I now enjoy the water and our large dogs.

Favorite Pastime: I always love to read, but when the weather is suitable, I enjoy the lake: boating, sea-dooing, and swimming off the dock—but always with my life vest!

Favorite Vacation Spot: Anywhere, as long as I can be with my two wonderful children, my sister and her husband, and/or my friends.

One place in the world I would like to visit: Alaska.

Mama Mia, Office Assistant

As a full-time office assistant, Mama Mia works endlessly to ensure a happy work environment. Between playing with her dog friends and taking long naps in the sunshine, she inspires our team with her paper-shredding artwork and encourages us to take frequent breaks to pet and play with her. Mama holds a degree in Basic Obedience. Born in St. John, USVI, she now calls Charleston, SC, her home.

Favorite Pastime: Bothering Brittany while she is trying to type.

What I love about my job: I’m allowed to nap throughout the entire day.