From the category archives:

Business Communication

Where Do Your Website Visitors’ Eyes Go to First?

Have you ever wondered where website visitors first look when they visit your site? In a recent study performed by Eyetrack III, researchers discovered that . . .
1. Website [...]

Package Your Business Expertise and Produce Greater Results

Dedicated to the development and operation of strategically driven training programs for corporate organizations and expertise-based businesses, Learning Path Inc., is taking huge strides in helping businesses hone in on [...]

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Does Your Website Copy Make the Sale?

As website copywriters, our team scours the Internet on a daily basis. We see all sorts of websites in a variety of industries. While we each have our personal preferences [...]

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I’d Hate to Be That Company’s Client

Tweeting away today, I came across a post that caught my eye. The tweet was from a lawyer who wrote: “Called opposing lawyer yesterday and the firm was closed from [...]

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Who Are You to Your Prospective Clients? The Answer May Be More Complex Than You Think.

What do you represent to your clients? The answer has been sitting right under your nose, but perhaps you have been too busy trying to sell to actually see it [...]

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When You Get Clear, You Get Clients

I’m sure clients, colleagues, and you, Dear Reader, are sick of hearing me harp on how critical it is for companies to really understand their target market.
Call me a [...]

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What Not To Do On Your Blog: Learn From My Mistake

Yesterday, I was messing around with my blog, checking the stats, adding a new widget, and answering comments. Something prompted me (or perhaps it was plain old procrastination) to click [...]

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Are You Missing Out On Connecting With Potential Customers?

In an exclusive interview with Shannon Chitayat, graphic designer and owner of inkportfolio, Shannon discusses the importance of sending the right message through effective marketing materials. inkportfolio, a full service [...]

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