From the category archives:

Business Communication

Essential Advice for Entrepreneurs: The Virgin Way

TweetWhat an honor it has been to participate in Global Entrepreneurship Week 2011 with so many amazing thought leaders and conscious entrepreneurs. As you know, my South African partner Naomi [...]

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How Does Your Audience Absorb Information?

TweetThe way your audience processes online content is an essential tidbit of information that will help you create a site that encourages visitors to take your desired action. Some people [...]

The Complaint Heard Around the World: An Online PR Nightmare

TweetAs a small business owner, it’s your responsibility to address customer complaints and ensure that customers receive superior customer service—at least that’s what you have to do if you want [...]

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Customer Retention Strategy: Are Your Customers Suffering From a Broken Heart?

TweetAccording to John Coe, author of The Fundamentals of Business to Business Sales and Marketing, “68% of long-term customers stop buying because they just don’t feel ‘loved.’” What this finding [...]

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Is Your Business Message Lost in Translation?

TweetAccording to an article on PRWeek online, Burson-Marsteller conducted a study that found that “the message a company aims to portray is getting lost in translation to 48% of the [...]

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How Well Do You Communicate with Your Copywriter?

TweetGuest Post by Melody Brooks In addition to trust, the most critical factor in creating a successful client / copywriter relationship is the same as in creating any other relationship [...]

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The Power of Utilizing Real-Time Contact Points

TweetThe opportunities to experience real-time interaction with customers are much more frequent than you may think. Telephone and in-person interactions used to be the only form of real-time conversations with [...]

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Where Do Your Website Visitors’ Eyes Go to First?

TweetHave you ever wondered where website visitors first look when they visit your site? In a recent study performed by Eyetrack III, researchers discovered that . . . 1. Website [...]

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Package Your Business Expertise and Produce Greater Results

TweetDedicated to the development and operation of strategically driven training programs for corporate organizations and expertise-based businesses, Learning Path Inc., is taking huge strides in helping businesses hone in on [...]

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Social Media Marketing: Don’t Follow the Generic Formula

TweetEvolution occurs in all areas of life, including technology. As shifting factors merge, we begin to see an evolution in communication patterns. In order to follow the growth and evolution [...]

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