From the category archives:

Business Success Tips

How to Project a Spot-On Business Image

It was our pleasure to interview Nora D. Richardson, owner of Spot-On Branding and author of The Branding Spot Blog, for our blog series, When Is It Time For a [...]

Package Your Business Expertise and Produce Greater Results

Dedicated to the development and operation of strategically driven training programs for corporate organizations and expertise-based businesses, Learning Path Inc., is taking huge strides in helping businesses hone in on [...]

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Customer Retention Strategy: 4 Ways to Give Them What They Want

Below are 4 ways to stay in front of customers and keep them coming back repeatedly:
1. Create a Loyalty Club: Have you ever heard of Pavlov’s classical conditioning theory [...]

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Why It’s Time to Develop a Smarter Marketing Strategy

Acquiring a new client can be extremely costly, whereas retaining current clients and reaching out to previous clients can cost little or nothing. Not only is it less expensive and [...]

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How to Combine Online and Traditional Marketing for Maximum Success

In a study performed by Econsultancy, where more than 1,400 U.S. consumers were surveyed, email proves to be more successful for e-commerce than social networks. The study asked participants how [...]

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How to Know When It’s Time to Redesign Your Marketing Materials

As part of our blog series When Is It Time for a Business Makeover? where we interview brand identity designers on tips for keeping a business image fresh, we interviewed [...]

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When Is Time for a Website Makeover?

As part of our blog series When Is It Time for a Business Makeover? where we interview and spotlight branders / designers on tips for keeping a business image [...]

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How Blogging for Business Is an Effective Travel Promotion Tool

As part of our newest blog series, Blogging for Luxury Travel, where we interview and spotlight travel companies who are successfully blogging for business, this post focuses on the successes [...]

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Where Does Blogging Fit into the Big Picture of Your Business?

Are you confused about the purpose of your blog in the grand scheme of your business success? This is an extremely common situation that many business owners find themselves in, [...]

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Take Website Visitors through an Experience, Not a Torture Chamber

Creating an emotional stimulation within prospective and current customers is an art. If you’re phenomenal at math but can’t even draw a decent stick figure, you might want to reevaluate [...]

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