From the category archives:

Copywriting

Do Your Email Campaigns Need Some Serious Work?

TweetWhen you check your email, chances are there are plenty of messages you delete without ever opening. Why? Because you aren’t interested in what they contain. They’re junk mail or [...]

The Dos and Don’ts of Using a Thesaurus for Marketing Copy

TweetKeeping your web copy snappy and fresh is crucial to keeping your readers’ attention. And free online tools (including thesauruses) make achieving diversity in your writing easier than ever. But [...]

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The Power of Strong Verbs in Marketing Copy

TweetWe all know it’s faster and easier to get across the country in a jet than a bus, and faster in a bus than on a bicycle. In marketing copy, [...]

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Is Your Web Copy Relevant to Prospective Clients?

TweetHow many times have you tried to assemble furniture or started using a new gadget without reading the instruction manual? We are certainly guilty of such transgressions—and with good reason: [...]

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Top 4 Tips for Optimizing Web Copy

TweetIf you’ve decided to include web copy as part of your overall marketing strategy, you probably already understand at least the basics of using keywords in your online marketing copy. [...]

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10 Web Copy Blunders to Avoid

Tweet When building a website or maintaining a marketing blog, it can be tempting to view your copy as the “filler” that surrounds your product or service offerings. But beware [...]

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Make Your Marketing Copy More Personal

Tweet We’ve all heard the phrase you aren’t selling a product or service—you’re selling yourself. Think of Oprah: most of us have never met her, but we all feel like [...]

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Straddling a Fine Line: Authenticity & Professionalism in Your Marketing Materials

TweetWe’ve written before about the importance of incorporating your personality into your marketing materials—after all, your individual touch is part of what sets you apart from your competitors. But getting [...]

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The Power of Team Blogging

Tweet In elementary school gym class, we used to play a game called Keep the Earth Alive, which involved batting a beach ball with our bare hands so that it [...]

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How to Make Sure Your Marketing Copy Passes Legal Muster

TweetWhether you publish online or offline, you need to make sure your copy is within the law. It may not be something you think about every day, but it is [...]

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