From the category archives:

Copywriting

Is Your Copy Legal?

Guest post by Melody Brooks
Have you ever thought about whether your copy is legally accurate? The truth is you need to be just as careful about what your business publishes [...]

How to Illustrate That Your Company Offers Luxury Services

Do you offer luxury services to clients but can’t seem to attract and convert enough prospects? The root of the problem might lie in your ability to project an accurate [...]

Click to continue... View Comments

How to Project a Spot-On Business Image

It was our pleasure to interview Nora D. Richardson, owner of Spot-On Branding and author of The Branding Spot Blog, for our blog series, When Is It Time For a [...]

Click to continue... View Comments

How to Know When It’s Time to Redesign Your Marketing Materials

As part of our blog series When Is It Time for a Business Makeover? where we interview brand identity designers on tips for keeping a business image fresh, we interviewed [...]

Click to continue... View Comments

Encourage Online Purchasing with Ezines and Email Marketing

As mentioned in Part I of this post, it’s important to understand the difference between an email campaign and an ezine (also known as an online newsletter) before using these [...]

Click to continue... View Comments

The Power of Email and Ezines in Online Purchasing

Online businesses—whether travel, retail, or service related—all have the opportunity to stay in front of past customers and attract new ones through ezines and email campaigns.
According to a study performed [...]

Click to continue... View Comments

Top 7 Mistakes Businesses Make with Their Blog

Below are the top 7 mistakes we see companies make with their business blog:
1. Brand Inconsistency: From the design and layout of a blog to the content, from [...]

Click to continue... View Comments

Don’t Worry about Offending Your Copywriter . . . Here’s Why

We’ve noticed lately that some of our web copywriting clients are reluctant to tell us when they want their copy revised, almost as if they’re afraid of hurting our feelings. [...]

Click to continue... View Comments

Take Website Visitors through an Experience, Not a Torture Chamber

Creating an emotional stimulation within prospective and current customers is an art. If you’re phenomenal at math but can’t even draw a decent stick figure, you might want to reevaluate [...]

Click to continue... View Comments

Hiring a Copywriter: So Much More Than Words on a Page

What is the benefit to your business of hiring a copywriter?
Have you ever thought about it?
Let’s back up. What is a copywriter?
Most people think anyone can write copy, when in [...]

Click to continue... View Comments

← Previous Entries