Ever wonder about the Google Wonder Wheel and its wondrous powers? In a nutshell, Google Wonder Wheel is an effective SEO keyword research tool that can be used to help [...]
Most businesses go to great lengths to ensure their brand message is portrayed accurately and that they have a strong web presence. However, it is my experience that many companies [...]
As website copywriters, our team scours the Internet on a daily basis. We see all sorts of websites in a variety of industries. While we each have our personal preferences [...]
I few weeks ago, I promised to post case studies on business blogs. The purpose is to share with you, dear Reader, how small businesses successfully blog for business. There [...]
When I was working toward my MFA in Fiction, I was assigned a book by Jon Franklin called Writing for Story. A two-time Pulitzer Prize winner for literary journalism, Franklin [...]
Last week, I asked our Sumèr Facebook fans to share their biggest blogging challenge. By overwhelming majority, blogging time and blog content are the main struggles. The responses don’t shock [...]
Your company’s brand image is the strongest sales tool you have—no matter what business you’re in. Your business image affects the way others perceive your company (and your team) because [...]
The primary way your customers and potential customers get to know your company online is through your message or the copy. Your website content, newsletters, blog, and even emails should [...]
Recently, we had a video created for our company by the lovely crew at Docent Prodigy. During our brainstorming session, I was faced with a tough decision: put on my [...]
Michelle Salater, president of Sumer, and Brittany Urbach, Sumer’s project manager, bring you behind the scenes of their typical workday in the Sumer office.
