From the category archives:

Copywriting

Writing Easily Digestible Marketing Copy

Tweet When I got sick as a kid, my mother used to put me on the BRAT diet: nothing but Bananas, Rice, Applesauce, and Toast until I felt better. The [...]

The Importance of Telling a Story through Your Web Copy

TweetWe’ve written before about the elements of fiction that can be incorporated into marketing content. Essentially, the principles of complication, resolution, and character can turn dull, monotonous web copy into [...]

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What Poetry Can Teach Us about Writing Marketing Content

Tweet Visit the poetry section at any major bookstore and you’ll likely find some Shakespeare, some Ovid, and maybe a copy of T. S. Eliot’s The Wasteland—in other words, little [...]

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Evidence That Shows You Need an Electronic Newsletter

TweetHave you ever considered starting an electronic newsletter but had no clue what you would even write about? This is a common issue that many small business owners face. In [...]

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Press Release Writing 101: How to Write an Effective News Release

TweetA press release is an inexpensive marketing tool, but it must be crafted and written correctly. News releases tie your company to a newsworthy event, and failing to create a [...]

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A Beginner’s Guide to Keyword Research

TweetOne of the best ways to help the search engines find your company is to add keywords to your website copy, images, and meta tags. Keywords are words and phrases [...]

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5 Tips to Be Productive and Avoid Distractions while Writing

TweetWhen you’re writing, you’ll be much more productive and happier with your work if you can avoid distractions. This is easier said than done, so here are some ideas to [...]

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Exciting New Website and Blog Launches

TweetIt’s been an exciting past few weeks here at Sumer! Four of our clients have launched new sites that are not only beautifully designed and functional for their business mission, [...]

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The Importance of Proper Grammar and Punctuation in Your Web Copy

Tweet When you’re trying to make a good impression on clients and prospects, you need to use proper grammar, spelling, and punctuation in everything your company publishes. While some argue [...]

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Make it Simple for Customers and Prospects to Read Your Web Copy

TweetGuest post written by Melody Brooks, head copywriter for Sumer, LLC When a prospect visits your website, you have only a few seconds to grab his or her attention, so [...]

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