From the category archives:

Copywriting

If Your Visitors Don’t Act, You Don’t Sell

It’s amazing how many websites fail to take the one crucial step that makes all the difference between success and failure . . .
Ask the visitor to take action!
People who [...]

Effective Marketing: It’s Not About YOU

One of the most frustrating things about being professional copywriters is coming across websites, brochures, and other effective marketing materials where companies continuously want to talk about themselves, not their [...]

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Google Wonder Wheel: Enhance Web Copy and Online Marketing Materials

Ever wonder about the Google Wonder Wheel and its wondrous powers? In a nutshell, Google Wonder Wheel is an effective SEO keyword research tool that can be used to help [...]

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10 Questions to Ask Yourself before Hiring a Copywriter

Most businesses go to great lengths to ensure their brand message is portrayed accurately and that they have a strong web presence. However, it is my experience that many companies [...]

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Does Your Website Copy Make the Sale?

As website copywriters, our team scours the Internet on a daily basis. We see all sorts of websites in a variety of industries. While we each have our personal preferences [...]

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How Do They Do It? Interview with Successful Business Blogger Hills of Africa Travel

I few weeks ago, I promised to post case studies on business blogs. The purpose is to share with you, dear Reader, how small businesses successfully blog for business. There [...]

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Does Your Marketing Copy Create a Compelling Story?

When I was working toward my MFA in Fiction, I was assigned a book by Jon Franklin called Writing for Story. A two-time Pulitzer Prize winner for literary journalism, Franklin [...]

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Should You Stop Blogging?

Last week, I asked our Sumèr Facebook fans to share their biggest blogging challenge. By overwhelming majority, blogging time and blog content are the main struggles. The responses don’t shock [...]

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Are You Neglecting Your Strongest Sales Tool?

Your company’s brand image is the strongest sales tool you have—no matter what business you’re in. Your business image affects the way others perceive your company (and your team) because [...]

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Make a Stellar First Impression: Tips on Editing Your Marketing Copy

The primary way your customers and potential customers get to know your company online is through your message or the copy. Your website content, newsletters, blog, and even emails should [...]

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