From the category archives:

Copywriting

What Poetry Can Teach Us about Writing Marketing Content

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Tweet Visit the poetry section at any major bookstore and you’ll likely find some Shakespeare, some Ovid, and maybe a copy of T. S. Eliot’s The Wasteland—in other words, little [...]

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Press Release Writing 101: How to Write an Effective News Release

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TweetA press release is an inexpensive marketing tool, but it must be crafted and written correctly. News releases tie your company to a newsworthy event, and failing to create a [...]

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A Beginner’s Guide to Keyword Research

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TweetOne of the best ways to help the search engines find your company is to add keywords to your website copy, images, and meta tags. Keywords are words and phrases [...]

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5 Tips to Be Productive and Avoid Distractions while Writing

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TweetWhen you’re writing, you’ll be much more productive and happier with your work if you can avoid distractions. This is easier said than done, so here are some ideas to [...]

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Exciting New Website and Blog Launches

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TweetIt’s been an exciting past few weeks here at Sumer! Four of our clients have launched new sites that are not only beautifully designed and functional for their business mission, [...]

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The Importance of Proper Grammar and Punctuation in Your Web Copy

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Tweet When you’re trying to make a good impression on clients and prospects, you need to use proper grammar, spelling, and punctuation in everything your company publishes. While some argue [...]

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Make it Simple for Customers and Prospects to Read Your Web Copy

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TweetGuest post written by Melody Brooks, head copywriter for Sumer, LLC When a prospect visits your website, you have only a few seconds to grab his or her attention, so [...]

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Stop Letting Your Website Control Your Business

TweetAre you embarrassed by your website? Do you wish you could change your content quickly and without spending a fortune doing so? If your website is out-of-date or you want [...]

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7 Ways to Generate More Creative Web Copy to Ignite Interest in Prospects

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TweetIt happens to everyone eventually—you wake up one day and find that your website has blah, unimaginative web copy. When your site looks like everyone else’s, or you’ve just run [...]

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