From the category archives:

Marketing Tips

Learn Something from TV: Generating Round-the-Clock Interaction for Your Business

Tweet If you’ve ever bruised your hip getting on the sofa as you hurried to catch the start of your favorite TV show, you know how powerful television can be [...]

Preparing for Business in 2012: Take Inventory Now

TweetWe’ve entered the hectic holiday season, which means that many of us are scrambling to balance end-of-year budgets, find time to shop for presents, and squeeze in “relaxation” time with [...]

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Strengthen Business Relationships by Going Offline

Tweet One of my friends from college worked as an events planner at a non-profit right after she graduated. Planning for a major fundraiser, she spoke regularly with a board [...]

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Just How Effective Are Video and Written Testimonials?

TweetMost of us understand the power testimonials can have, even if we don’t realize it. Think in terms of restaurant or theater reviews: one bad write-up can be the death [...]

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To Syndicate Your Unique Content Or Not?

TweetWebProNews interviews Sachin Agarwal, CEO and founder of Posterous, on the pros and cons of syndicating your unique content: More WebProNews Videos Do you think the pros outweigh the cons [...]

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10 Web Copy Blunders to Avoid

Tweet When building a website or maintaining a marketing blog, it can be tempting to view your copy as the “filler” that surrounds your product or service offerings. But beware [...]

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Make Your Marketing Copy More Personal

Tweet We’ve all heard the phrase you aren’t selling a product or service—you’re selling yourself. Think of Oprah: most of us have never met her, but we all feel like [...]

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5 Essential Qualities for Your Professional Online Marketing Strategist

Tweet For many entrepreneurs and small-business owners, finding an Online Marketing Strategist (OMS) is an exciting and nerve-wracking experience. After all, you’re hiring this person specifically to provide services that [...]

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Top 5 Ways to Find Out What Your Target Audience WANTS

Tweet You know your target audience wants what you’re selling. You know you can make them happier, healthier, and all-around more productive citizens. So how do you get that message [...]

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Straddling a Fine Line: Authenticity & Professionalism in Your Marketing Materials

TweetWe’ve written before about the importance of incorporating your personality into your marketing materials—after all, your individual touch is part of what sets you apart from your competitors. But getting [...]

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