From the category archives:

Online Marketing

Why 22% of Online Marketing Efforts See No ROI

Thumbnail image for Why 22% of Online Marketing Efforts See No ROI

TweetA recent study of 270 companies that advertise through online marketing found that 22% of businesses saw zero return on investment (ROI) from all of their online marketing channels. In [...]

Click to continue...

Trust in Online Marketing: Ways to Build Value before Money Changes Hands

Thumbnail image for Trust in Online Marketing: Ways to Build Value before Money Changes Hands

TweetOne of the most important duties of online marketing copy is to establish trust between a seller and a buyer. Prospective clients become actual clients when they feel as if [...]

Click to continue... 0 comments

Tame Your Content Marketing Octopus

Thumbnail image for Tame Your Content Marketing Octopus

TweetA study conducted in late 2011 found that the average B2B marketer currently uses eight different content marketing tactics as part of an overall online marketing strategy. In other words, [...]

Click to continue... 0 comments

How Marketing Content Is Like Table Manners

Thumbnail image for How Marketing Content Is Like Table Manners

TweetIf you grew up eating dinner around the family table, chances are there were rules you had to follow if you didn’t want to go to bed without dessert. The [...]

Click to continue...

Which Online Marketing Strategies Should You Try This Year?

Thumbnail image for Which Online Marketing Strategies Should You Try This Year?

TweetWhatever your level of online marketing savvy, you’ve no doubt noticed that every year, you have more options for promoting, advertising, and selling to online customers. Here’s a breakdown of [...]

Click to continue... 1 comment

Tap into the Science of Habits to Market Smarter

Thumbnail image for Tap into the Science of Habits to Market Smarter

TweetBy definition, habits shape the way we live without drawing attention to themselves. Recent research on habits shows that, once a habit is formed, the part of our brain that [...]

Click to continue... 1 comment

5 Ways to Run Successful Email Campaigns without Losing Your Mind

Thumbnail image for 5 Ways to Run Successful Email Campaigns without Losing Your Mind

TweetA successful email campaign has the power to increase your exposure, bring in revenue, and win you new clients. But without careful attention, an email campaign can quickly derail and [...]

Click to continue... 0 comments

Engaging Readers: Active vs. Passive Learning

Thumbnail image for Engaging Readers: Active vs. Passive Learning

TweetRemember that Reach toothbrush commercial with the flip-top head character? The argument went that, if we could all flip our heads back and open our jaws so our teeth were [...]

Click to continue... 0 comments

Indirect Online Marketing Strategies to Strengthen Your Brand

Thumbnail image for Indirect Online Marketing Strategies to Strengthen Your Brand

TweetAmong the oft-touted essentials of online marketing strategies is the advice to build your name or develop your reputation as an “expert” in your field. This goal is much less [...]

Click to continue... 2 comments

How to Lure Prospects with Result-Driven Freebies

Thumbnail image for How to Lure Prospects with Result-Driven Freebies

TweetLet’s face it: it’s hard to resist the offer for something free. Instead of viewing this as an innate weakness of the modern human, you can use this natural law [...]

Click to continue... 1 comment

← Previous Entries