From the category archives:

Online PR

How to Create Share-Worthy Content Online

The strategies used to attract customers and attention online greatly differ from the strategies used to generate customers offline. In an exclusive interview with WebProNews, interviewee David Meerman Scott, author [...]

5 Tips for Building Online Relationships That Last

As many of you know, I was asked to speak at the Big Africa business conference in Harare, Zimbabwe. Quite a few people have asked me how this came to [...]

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How One Excuse Can Stifle Your Business Success

On a weekly basis, I have a conversation with a handful of companies who are looking for unique ways to reach their market and continue to nurture existing clients. Whether [...]

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Is Business Transparency a Given in Everything We Do? I Say Not.

Each day I read the Ragan.com headlines and often learn something new and valuable. But, the other day, as I was looking over the headlines of the day, I came [...]

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Why Your Target Market’s Attention Span Is More Targeted Than Ever

Anyone can post anything on the Internet. This is why we have conditioned ourselves to quickly skim, scan, and scavenge the Internet for the good stuff. There is simply too [...]

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5 Ways to Toot Your Own Horn—Because No One Else Will

I’m often criticized for not sharing on my website or blog the awards that Sumèr and I have received. My answer: I don’t know why; I just don’t. Not a [...]

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Create an Online Promotion Plan That Delivers Results

Before you can create an online promotion plan for your business, it’s important to ask yourself the following fundamental questions:

What are my goals for the future of my company?
What do [...]

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Google Buzz Privacy Issues: Can Google Thwart a PR Disaster?

Within days of launching Buzz, Google is trying to thwart a PR nightmare for privacy violations. Seems they launched the new social media platform without considering users might not appreciate [...]

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