From the category archives:

Online PR

5 Essential Qualities for Your Professional Online Marketing Strategist

Tweet For many entrepreneurs and small-business owners, finding an Online Marketing Strategist (OMS) is an exciting and nerve-wracking experience. After all, you’re hiring this person specifically to provide services that [...]

The Perfect Pitch Formula: Get Results Every Time

Tweet You know how great your business is. You know that people would have to be crazy to turn you down. But somehow you’re not getting through when you make [...]

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Evidence That Shows You Need an Electronic Newsletter

TweetHave you ever considered starting an electronic newsletter but had no clue what you would even write about? This is a common issue that many small business owners face. In [...]

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Press Release Writing 101: How to Write an Effective News Release

TweetA press release is an inexpensive marketing tool, but it must be crafted and written correctly. News releases tie your company to a newsworthy event, and failing to create a [...]

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Five Tips on How to Avoid a Social Media Disaster

TweetWhile it’s important to be actively posting and communicating with your audience on social media, it’s equally important to do so in ways that aren’t insulting to others or that [...]

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Social Media Release: Engage Journalists and Bloggers through Multimedia

TweetWhenever I discuss press releases, I always like to remind small business owners that press releases are not for the general public or your target audience. Press releases are used [...]

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BlogDash: Finding Key Bloggers Has Never Been So Simple

TweetWhether you’re a small business owner or run a PR agency, BlogDash is a great online tool for individuals looking to reach out to bloggers in various niches and areas [...]

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Best Practices for Promoting an Upcoming Event

TweetIf you don’t have the resources right now to hire a PR professional to promote one of your upcoming events, then take initiative and start doing everything in your power [...]

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Social Media Marketing Insight from Brian Solis

TweetTwo of our favorite marketing and PR professionals, Lee Oden and Brian Solis, come together in this exclusive video to share insight on social media marketing. In this video, Lee [...]

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Brian Solis’ Exclusive Interview with Katie Couric

TweetI recently stumbled across an exclusive video interview between Brian Solis and Katie Couric that focused on the importance of social media and real-time journalism. I was so intrigued by [...]

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