From the category archives:

Online PR

Tips for Handling and Preventing Negative Online PR

TweetYesterday’s blog post, The Complaint Heard Around the World: An Online PR Nightmare, focused on the negative effects customer complaints could have on your business when they are posted to [...]

The Complaint Heard Around the World: An Online PR Nightmare

TweetAs a small business owner, it’s your responsibility to address customer complaints and ensure that customers receive superior customer service—at least that’s what you have to do if you want [...]

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Brian Solis Probes for Best Social Media Marketing Practices

TweetAs part of his REVOLUTION series on YouTube, Brian Solis interviews Josh Bernoff on his new book, Empowered, which focuses on social media marketing. In this interview, Josh discusses the [...]

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Why One Retailer Was Inspired to Create an Ecommerce Site

TweetJust in time for holiday shopping, we’re proud to announce the launch of our client Christophe Artisan Chocolatier-Pâtissier’s new ecommerce website that allows customers nationwide to purchase hand-painted chocolates, luscious [...]

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Tips to Increase Conversion This Holiday Season

TweetAccording to eMarketer.com, a survey taken by Google and OTX in May 2010 indicated that “35% of US internet users have already begun their holiday shopping and research as of [...]

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Are You Popular or Influential? How to Get Your Market to Take Action

TweetHaving tons of followers and a high rate of click-throughs, Facebook likes, retweets, and votes on your social media objects doesn’t make you a key influencer. It might be an [...]

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A Google Apocalypse in the United Kingdom? Oh My!

TweetAs I was perusing WebProNews earlier today I stumbled upon an interesting, yet frightening video titled What Would Happen If Google Would Break? I immediately cringed and almost cried at [...]

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Is Your Business Message Lost in Translation?

TweetAccording to an article on PRWeek online, Burson-Marsteller conducted a study that found that “the message a company aims to portray is getting lost in translation to 48% of the [...]

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5 Characteristics to Look For in a PR Agency

TweetAfter performing extensive research on PR firms, it’s time to get down to the nitty-gritty and take a deep look at each potential firm. Below are 5 essential characteristics you [...]

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Are Your Social Media Efforts All for Nothing?

TweetBuilding brand awareness online requires a great deal of time and effort on your part. Not only do you have to remain active on these platforms every day, but you [...]

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