From the category archives:

Online PR

The Power of Utilizing Real-Time Contact Points

TweetThe opportunities to experience real-time interaction with customers are much more frequent than you may think. Telephone and in-person interactions used to be the only form of real-time conversations with [...]

Would You Like a Frosty, a Big Mac, or an Iced Coolata?

TweetThe other day, I happened to read an article on BBC news about “The Lexicography of Starbucks.” The article’s primary focus is on the frustration some individuals feel toward Starbucks’ [...]

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Social Media: How to Maximize Your Return on Investment

TweetCompanies that look at their social media presence as an important aspect of their marketing strategy are the ones to build successful and strong relationships with others on social networks. [...]

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How to Create Share-Worthy Content Online

TweetThe strategies used to attract customers and attention online greatly differ from the strategies used to generate customers offline. In an exclusive interview with WebProNews, interviewee David Meerman Scott, author [...]

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5 Tips for Building Online Relationships That Last

TweetAs many of you know, I was asked to speak at the Big Africa business conference in Harare, Zimbabwe. Quite a few people have asked me how this came to [...]

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How One Excuse Can Stifle Your Business Success

TweetOn a weekly basis, I have a conversation with a handful of companies who are looking for unique ways to reach their market and continue to nurture existing clients. Whether [...]

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Is Business Transparency a Given in Everything We Do? I Say Not.

TweetEach day I read the Ragan.com headlines and often learn something new and valuable. But, the other day, as I was looking over the headlines of the day, I came [...]

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Why Your Target Market’s Attention Span Is More Targeted Than Ever

TweetAnyone can post anything on the Internet. This is why we have conditioned ourselves to quickly skim, scan, and scavenge the Internet for the good stuff. There is simply too [...]

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7 Ways to Engage Prospects on Facebook

TweetAt least once a week I hear from a reader that he or she has a Facebook fan page, but there is little activity. No one ever comments. No one [...]

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A PR Renaissance Is Upon Us: How Is Your Business Handling the Shift?

TweetWant to know a main reason why business owners have been increasingly frustrated? They don’t understand or realize that the way they are speaking to prospective customers is turning people [...]

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