From the category archives:

SEO

Top 4 Tips for Optimizing Web Copy

TweetIf you’ve decided to include web copy as part of your overall marketing strategy, you probably already understand at least the basics of using keywords in your online marketing copy. [...]

10 Web Copy Blunders to Avoid

Tweet When building a website or maintaining a marketing blog, it can be tempting to view your copy as the “filler” that surrounds your product or service offerings. But beware [...]

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5 Essential Qualities for Your Professional Online Marketing Strategist

Tweet For many entrepreneurs and small-business owners, finding an Online Marketing Strategist (OMS) is an exciting and nerve-wracking experience. After all, you’re hiring this person specifically to provide services that [...]

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Press Release Writing 101: How to Write an Effective News Release

TweetA press release is an inexpensive marketing tool, but it must be crafted and written correctly. News releases tie your company to a newsworthy event, and failing to create a [...]

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A Beginner’s Guide to Keyword Research

TweetOne of the best ways to help the search engines find your company is to add keywords to your website copy, images, and meta tags. Keywords are words and phrases [...]

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8 Link Building Techniques You Should Avoid

TweetGuest post by David Murton We’re delighted to have David Murton appear on our blog for a second time as a guest blogger. David, a professional writer and blogger, shares [...]

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Get Ahead of Competition in Local Search

TweetJust how important is local search when it comes to business success and how can you increase your rankings in local search? Let’s break it down with an example: You [...]

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It Takes More than Great Written Content to Make a Blog Successful

TweetAs part of our Love Your Blog Series, where we interview blogging and marketing experts, we interviewed Doug Stewart, owner of DSC Web Services, Inc., to share valuable advice on [...]

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Why SEO is Your Golden Ticket to Buyer-Ready Traffic

TweetGuest post by Kathy DalPra of The Online Close Don’t you just cringe when you find out that a new prospect signed on with a different provider, only a week [...]

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Launch Yourself Ahead of the Competition with Online Video

TweetSEO expert, Bruce Clay, shares his tips for business success using online video. Specifically, Bruce explains how Universal search results are incorporating video into the mix. If you’re not using [...]

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