From the category archives:

Social Media Marketing

Is Facebook the New Walmart of Social Media?

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My Facebook post last week announcing my growing annoyance with Facebook (“Why I Might Break Up With Facebook”) caused quite a reaction in the social media sphere, in this blog’s [...]

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Why I Might Break Up With Facebook

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Dear Facebook,
It’s been a real blast partnering with you, Facebook, but I’m afraid we must part ways. Not completely—but a good bit.
Yes, it’s a (not-so) sad day, but if I [...]

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Changes in Search Mean Changes in Your Company’s Online Behavior

Communication Timeline

According to a study recently performed by Nielsen, 18% of searches start in social media sites, blogs, and Wikipedia, as opposed to traditional search engine result pages. This statistic is [...]

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Google Buzz Privacy Issues: Can Google Thwart a PR Disaster?

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Within days of launching Buzz, Google is trying to thwart a PR nightmare for privacy violations. Seems they launched the new social media platform without considering users might not appreciate [...]

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Top 9 Ways to Track and Map Online Efforts and Success

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You might think that social media tracking is impossible or too time consuming—that the only way to track your efforts is by observing reactions and comments others post on your [...]

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Are You Turning Away Prospects on Social Media Without Knowing It?

How many times have you deleted that “salesy” email, rolled your eyes at the blog comment that has nothing to do with the post and everything to do with the [...]

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3 Ways to Ensure You End 2009 with a Bang

I hope everyone had a wonderful Thanksgiving. I took a few days off and spent it with my family in Savannah. It was a special treat to spend time with [...]

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Build Solid Relationships: Connect, Convert, Cuddle Your Prospects

Please read the following two scenarios, and honestly answer the question below.
1) Company X has a website and a blog. They constantly upload videos on YouTube and are on Facebook [...]

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Emerging Travel Company Sees Huge Success through Social Media Efforts

Though social media can be used to market your products and services, it’s most effective when used to market your brand–even before the products and services are ready. Adam Salomone, [...]

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Experts Share PR Success Stories

PR success stories aren’t just for large corporations who already have a foot in the door. Success can happen to any business, big or small. When you use the right [...]

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