From the category archives:

Social Media Marketing

How to Use Social Media Geographic Targeting to Attract Clients

As the marketing trend begins to shift dramatically from mass marketing to personal marketing, we’ve begun to see a rise in more social media platforms offering geographic targeting applications to [...]

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uCubd’s Social Media Mashups: Enhance Customer Experience

As a key player in the field of social network communication, uCubd’s social media mashup template is changing the way social media users interact with social objects. In a nutshell, [...]

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How to Use Facebook as an Extension of Your Blog

Expanding the reach of a blog has become increasingly easy thanks to growing social media platforms. Not only do social media sites allow you to share content that isn’t necessarily [...]

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Defining the Purpose behind Social Media Platforms: Part II

Viral content posted on social media platforms is often dictated by the specific attitudes that make up each of these social media sites. Understanding the purpose of each platform and [...]

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Defining the Purposes behind Social Media Platforms: Part I

Are you confused about how to act on various social media platforms? Perhaps you’re unsure of the purpose of each of these platforms. Well, if you want to get out [...]

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Understanding the New Ways to Market Online

You know it’s true: you cannot continue to chase your tail in circles, marketing the same way you have been and expecting different results. After all, that’s the definition of [...]

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5 Tips for Building Online Relationships That Last

As many of you know, I was asked to speak at the Big Africa business conference in Harare, Zimbabwe. Quite a few people have asked me how this came to [...]

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Why Aren’t Your Sales up to Par? Could It Be the Shift?

The key to getting customers to purchase from you is to influence them in some way, shape, or form—right? But how can you influence your customers and prospects if you [...]

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Is Business Transparency a Given in Everything We Do? I Say Not.

Each day I read the Ragan.com headlines and often learn something new and valuable. But, the other day, as I was looking over the headlines of the day, I came [...]

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