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Two of the Most Important Investments You Will Make in Your Business

Planning budgets are necessary for running a successful business—that’s a given. But, there are always areas in your business that deserve greater financial and time investments than others. One such [...]

7 Steps to Get Your Blog Ready to Market

Businesses often assume that marketing their less-than-mediocre blog is better than not marketing a blog at all. Yes, it’s best to do something, rather than doing nothing. However, I would [...]

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Think It’s All About Driving Traffic to Your Website? Think again.

As the title says, growing your business online is not all about SEO and driving traffic. In fact, you can attract all the prospects you want to your website, but [...]

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Hasty Business Systems Breed Angry Customers

As companies constantly grow, shrink, and evolve, new business systems—from customer service systems to new service policies, return policies to changes in hours of operation—need to be put in place [...]

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Keys to Charleston Real Estate Selects Sumer to Create Strategic Life after Launch Plan

Keys to Charleston Real Estate has chosen the Sumer team to help them create a strategic online promotion and marketing plan. Keys to Charleston Real Estate is owned by Caroline [...]

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Places Selects Sumer to Write Marketing Collateral

Places has chosen copywriter Michelle Salater to write marketing collateral, including brochures and a rack card. In 2008, we wrote website copy for the Charleston real estate firm, and we [...]

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Influence Your Online Market Bootcamp Launches

Michelle Salater launches her second online PR bootcamp, created to show companies step-by-step strategies on how to successfully streamline online promotion and marketing efforts in a way that ensures the [...]

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Michelle Salater to Host Free Telecall on Using Landing Pages to Increase Revenue

Join Michelle Salater on a free telecall Tuesday, December 8, 2009 (2-3 p.m. Eastern), as she interviews Larry Fiel, president of Precision Analytics Group on ??The Secrets to Using Landing Pages to Engage Prospects, Increase Conversion, and Track Your Success.?

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Michelle Salater Interviewed about the Power of PR 2.0

Marketing blogger and owner of DSC Web Services, Inc., Doug Stewart, interviewed Michelle Salater about growing a small business using PR 2.0. To listen to the podcast, visit Doug’s blog, [...]

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