7 Facts Google Wants You to Know about Mobile Search Optimization

With more than half of all internet traffic coming from mobile devices, most businesses are aware that mobile site optimization is critical for usability and keeping visitors and customers engaged. What’s not as obvious is the fact that optimizing...


How to Use Avatars and Quizzes to Segment

Ever subscribed to a newsletter, only to receive emails that don’t pique your interest? For instance, let’s say you’re a strict vegetarian, and you continually receive a sequence of emails promoting discounted meat-frying equipment from an online retailer. You’d...


Define Your Brand Voice with This Creative Exercise

If you’ve ever flown with Southwest Airlines, you’ve probably experienced the quintessential enthusiastic sense of humor, friendly service, and quirky rituals exhibited by their employees. Rather than listening to the monotonous, droning voice of a flight attendant at random...


4 Signs That Your Business Would Benefit from Hiring a Copywriter

Take a minute to think about the times you’ve been marketed to and it worked. What was it that made you say yes and purchase? Was it the charisma and clarity of the live salesperson? Was it the way...


5 Ways to Encourage and Repurpose User-Generated Content

From Instagram to Twitter, customers are showing their love for brands, products, and services daily with their social media accounts. This provides brands an amazing opportunity to utilize the results of this trend and repurpose user-generated content (UGC) in...


4 Mobile Marketing Trends You Cannot Avoid

Mobile marketing trends seem to evolve and change faster than New York City fashion. If you aren’t taking it upon yourself to stay current, you risk losing out on new customers and ticking off current ones. According to Smart...


5 Clever and Replicable Facebook Marketing Campaigns

If your business hasn’t tapped into using Facebook for marketing your products or services, it’s time to get on the bandwagon. Success on social media platforms calls for more than just maintaining and keeping your profile up-to-date. In order...


Differentiating Your Copy for a Female Audience

A general rule of thumb for copywriters is to know the market you’re writing for. In order to persuade your audience to feel, think, and subsequently act in a certain way, it’s imperative to understand the pain points, challenges,...


Why Offline Relationships Drive Digital Marketing & How to Embrace Them

Nomads, lone wolves, trailblazers, self-made… why is the world of digital marketing filled with images of lonely individuals slogging away at their jobs without any help? Nothing could be farther from the truth: the digital community frequently rallies together,...


How to Create an Email Marketing Promo Calendar

Your email list is a valuable and impactful asset for your business. It’s your direct line of communication with prospective and current customers and has significant potential for accessing their focused attention. Learn to leverage your list the right...


Search This Blog

Array

Categories


Certified Content Marketing Specialist Certified Email Marketing Specialist Certified Email Marketing Specialist

Latest Tweets

Follow @writtenbysumer on twitter.

We Recommend

[wp_social_sharing social_options='facebook,twitter,googleplus,linkedin,pinterest,xing' twitter_username='arjun077' facebook_text='Share on Facebook' twitter_text='Share on Twitter' googleplus_text='Share on Google+' linkedin_text='Share on Linkedin' pinterest_text="Share on Pinterest" xing_text="Share on Xing" icon_order='f,t,g,l,p,x' show_icons='0' before_button_text='' text_position='' social_image=''] Close