hand holding a compass

From Prospect to Customer: Design a Winning Customer Journey

The Oxford Dictionary defines a journey as “an act of travelling from one place to another.” However, a journey entails much more than simply moving from one place to another. Often, at the end of the journey, we’ve changed–we’re...


couple sitting watching the sunset

Customer Value Optimization: 8 Steps to Building a Successful Customer Relationship

(Source) Oooh, the trials and tribulations of dating. The act of pursuing a love interest or romantic partner can be both exhilarating and frustrating, regardless of gender, nationality, sexuality, or age. Although the details may vary, oftentimes, the act...


businessmen falling down toward the economic crisis

The Traffic Detective: 3 Reasons You’re Losing Site Traffic

If you’re a business that heavily depends on digital interactions with current and prospective customers, you know how important data analytics are to your bottom line. From social media follows to email opens, click-through rates to bounce rates, there...


5 Tips for Writing Conversational Content

  Decades ago, it was predicted that, in the 21st century, everything would be run by robots. And today, that prediction is partly true. Many of us currently use technologies like Siri, GPS navigation systems, automated phone systems, self-serve...


4 Digital Marketing Blunders to Avoid

When it comes to running a business, making mistakes is inevitable. This can be a bit unnerving to consider, especially since, according to Bloomberg, 80% of businesses fail within the first 18 months. What differentiates a business that fails...


4 Metrics Essential to a Successful Content Strategy

Lately, team Sūmèr has been pondering some of life’s deepest psychological questions. For instance… Q #1 – “If a tree falls in the middle of the woods and nobody’s there to hear it, does it make a sound?” Q...


The State of Blogging in 2018

Imagine for a minute the following hypothetical scenario… Through a series of mysterious events, one day you wake up to find that you’ve been transported back in time to the year 1993–25 years ago. In an attempt to make...


3 Content Marketing Trends to Watch in 2018

In the fashion world, it’s “cargo pants will be the new jeans.” In the finance world, it’s “the cryptocurrency market will continue to grow.” In the wellness world, it’s “vegan desserts and optimizing gut health will be a major...


4 Best Practices for Effective Brand Storytelling

A friend notices an item of yours–a piece of jewelry, item of clothing, you name it–and asks where you purchased it. Before you know it, you’ve launched into telling her the story behind the brand you bought from. Maybe...


4 Creative Exercises for Writing Concise Copy

Suffering from sudden bouts of wordiness… Feeling the urge to go rogue with random tangents… Not being able to finish a sentence without taking multiple breaths… These are all signs of an awful illness that plagues business owners who...


Search This Blog

Categories


Certified Content Marketing Specialist Certified Email Marketing Specialist Certified Email Marketing Specialist

Latest Tweets

Follow @writtenbysumer on twitter.

We Recommend

[wp_social_sharing social_options='facebook,twitter,googleplus,linkedin,pinterest,xing' twitter_username='arjun077' facebook_text='Share on Facebook' twitter_text='Share on Twitter' googleplus_text='Share on Google+' linkedin_text='Share on Linkedin' pinterest_text="Share on Pinterest" xing_text="Share on Xing" icon_order='f,t,g,l,p,x' show_icons='0' before_button_text='' text_position='' social_image=''] Close