6 Growth Hacks That Will Take Your Content Marketing to the Next Level

Growth hacking has become somewhat of a trendy term and practice in the digital marketing world since it was first coined back in 2010 by entrepreneur and startup advisor Sean Ellis. Growth hacking refers to the process of rapid...


6 Tips for A/B Testing Marketing Emails

Understanding key metrics–such as open rate, click-through rate, and delivery rate–is important for any business utilizing email marketing. However, the metrics mentioned above are only half of the equation when it comes to optimizing your emails for better performance....


4 Metrics That Will Optimize Your Email Marketing

For every dollar spent on email marketing, brands generate nearly $41 in sales.  In comparison: Mobile marketing generates $10.51 per dollar spent. Social media generates $12.71 per dollar spent. Display advertising generates $19.72 per dollar spent. Search engine marketing...


How to Use Post-Purchase Emails To Increase Engagement and Revenue

Here’s a pop quiz: Once a customer converts and buys a product, the sale is over. True or false? The correct answer is false. Once you make a sale, give yourself a pat on the back, but don’t pop...


How to Create a Compelling Case Study

(Source)  From passing along traditions to sharing cautionary tales, storytelling has been an effective and popular form of communication for centuries. Stories are powerful because they help us see things from others’ perspectives and learn about their experiences–which can...


5 Blog Title Ideas to Boost SEO and Click-Throughs

One of the world’s most well-regarded copywriters and advertisers David Ogilvy once said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty...


Conversion Optimization: A/B Split Testing 101 for Beginners

Take a moment to imagine the following hypothetical situation… You own a business that sells furniture online. As the spring approaches, you decide to run a spring clearance sale and advertise it on your website’s homepage. You already have...


Email Marketing MythBusters: 3 Beliefs You Shouldn’t Buy Into

“If I build it, they will come.” “Facebook ads will solve my problems.” “I need an MBA to really build a successful business.” Though intentions might be in the right place, some of the ideas we continue to entertain...


5 Must-Know New Instagram Features

Instagram is an increasingly favored social media channel for young and old alike–with 59% of internet users age 18-29 and 33% of internet users ages 30-49 using the platform (according to PEW research center). Aside from providing individual users...


7 Facts Google Wants You to Know about Mobile Search Optimization

With more than half of all internet traffic coming from mobile devices, most businesses are aware that mobile site optimization is critical for usability and keeping visitors and customers engaged. What’s not as obvious is the fact that optimizing...


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