5 Tips for Cross-selling like A Pro

In the digital marketing and eCommerce world, conversion is one of the more common buzzwords you’ll find consistently used in meetings, websites, techniques, and other materials. But effective selling isn’t merely about making that first sell. That’s only the...

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3 Tips for Internal and External Linking within Your Blog Posts

A good blog post doesn’t simply consist of clean and persuasive copy. An effective copywriter knows that whenever he or she sets out to write a new blog post, there are a few elements that are important to incorporate...

Email engagement

The Secret Ingredients to Successful Re-Engagement Emails

Think about your email inbox for a second. If you’re like most people, doing so might bring you a sense of anxiety. You may feel your heart rate quicken as little beads of sweat suddenly appear on your forehead....


5 SEO Tools That Could Make All the Difference for Your Business

Consider the following hypothetical scenario: It’s been your lifelong dream to become a culinary chef. One day, you decide it’s time to finally make it happen. You sign up to take several months of cooking classes in order to...

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From Prospect to Customer: Design a Winning Customer Journey

The Oxford Dictionary defines a journey as “an act of travelling from one place to another.” However, a journey entails much more than simply moving from one place to another. Often, at the end of the journey, we’ve changed–we’re...

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Customer Value Optimization: 8 Steps to Building a Successful Customer Relationship

(Source) Oooh, the trials and tribulations of dating. The act of pursuing a love interest or romantic partner can be both exhilarating and frustrating, regardless of gender, nationality, sexuality, or age. Although the details may vary, oftentimes, the act...

businessmen falling down toward the economic crisis

The Traffic Detective: 3 Reasons You’re Losing Site Traffic

If you’re a business that heavily depends on digital interactions with current and prospective customers, you know how important data analytics are to your bottom line. From social media follows to email opens, click-through rates to bounce rates, there...

5 Tips for Writing Conversational Content

  Decades ago, it was predicted that, in the 21st century, everything would be run by robots. And today, that prediction is partly true. Many of us currently use technologies like Siri, GPS navigation systems, automated phone systems, self-serve...

4 Digital Marketing Blunders to Avoid

When it comes to running a business, making mistakes is inevitable. This can be a bit unnerving to consider, especially since, according to Bloomberg, 80% of businesses fail within the first 18 months. What differentiates a business that fails...

4 Metrics Essential to a Successful Content Strategy

Lately, team Sūmèr has been pondering some of life’s deepest psychological questions. For instance… Q #1 – “If a tree falls in the middle of the woods and nobody’s there to hear it, does it make a sound?” Q...

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