25 Consumer Emotions Your Content Cannot Fail to Neglect

Consumer emotions play a major role in decision-making processes. For example… When you’re stressed and selecting food for dinner, you opt for pizza. When voting for political candidates, anger and frustration guide who you cast a ballot for. And...


7 Easy Steps to Marketing Your Ecommerce Store on a Budget

Image credit: Pexels When you’re starting up your ecommerce store, it’s hard to know where to spend that budget. There are numerous elements to think about when you’re getting your startup off the ground — where do you even...


Stepping on bananna peel

5 Things That Will Sabotage Your Email List

“Build it, and they will come.” The famous line from the 1989 film Field of Dreams is a nice thought–but not so practical in the real world. Take building an email list. It’s no easy feat. It takes time...


How to Write Content That Both People and Search Engines Will Love

(Source) There are certain tasks in life where we must strike a delicate balance in order to meet two imperatives. For example… Being honest when giving feedback to a friend without hurting her feelings. Keeping our bodies healthy while...


How to Write Captivating Content Based on Conversation

  (Source) People get hit hard with sales copy–every hour of every day. Just think of how many times you see a sales pitch for this or that, whether it be an email promotion in your inbox or an...


marketing-content

5 Reasons People Stop Reading Your Marketing Content

You’ve put hours into drafting a piece of content. You selected the finest royalty-free images the internet has to offer. And, you’ve hired an editor to ensure your copy is as clean as a whistle. Now, the time has...


5 Tips for Writing Conversational Content

  Decades ago, it was predicted that, in the 21st century, everything would be run by robots. And today, that prediction is partly true. Many of us currently use technologies like Siri, GPS navigation systems, automated phone systems, self-serve...


4 Metrics Essential to a Successful Content Strategy

Lately, team Sūmèr has been pondering some of life’s deepest psychological questions. For instance… Q #1 – “If a tree falls in the middle of the woods and nobody’s there to hear it, does it make a sound?” Q...


4 Creative Exercises for Writing Concise Copy

Suffering from sudden bouts of wordiness… Feeling the urge to go rogue with random tangents… Not being able to finish a sentence without taking multiple breaths… These are all signs of an awful illness that plagues business owners who...


mall at christmas

5 Copywriting Tips for Holiday Promotions and Sales

Temperatures are dropping. Leaves have fallen from the trees. Family and friends are finalizing flights and holiday travel plans. People are dusting off basement boxes labeled “holiday decorations.” Yes, the winter holidays are right around the corner, and everyone’s...


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