Baby, Come Back! How to Encourage Return Customers

After spending a large portion of your marketing budget to secure new customers, you see conversions rise and start to celebrate. Converting prospects to paying customers can be tricky, and there’s no doubt that congratulations are in order. But...


5 Copywriting Tips for Holiday Promotions and Sales

Temperatures are dropping. Leaves have fallen from the trees. Family and friends are finalizing flights and holiday travel plans. People are dusting off basement boxes labeled “holiday decorations.” Yes, the winter holidays are right around the corner, and everyone’s...


The Must-Read Cyber Monday Checklist for Your Online Store

The addition of Cyber Monday to the Black Friday weekend has been beneficial to society in a variety of ways. To name a few… Unlike Black Friday, no one gets trampled to death while trying to claim a half-off...


4 Must-Read Product Description Tips for eCommerce Businesses

Think back to the last time you felt comfortable–no, not just comfortable–compelled to fork over your credit card information to purchase a product online. What was it about the product description that made you feel excited, confident, and secure...


Chatbots: Do They Live Up to the Hype?

Will robots one day take over the world? You can keep your sci-fi fantasies alive, but we think it’s still up for debate. What we do know to be true and evident is that more and more services are...


The Business Owner’s Guide to Demystifying Metadata

Take a few seconds to consider the importance of the tags on your clothing. Although they aren’t meant to be visible from the outside, they are an essential component when determining important information such as size, color, and care...


6 Growth Hacks That Will Take Your Content Marketing to the Next Level

Growth hacking has become somewhat of a trendy term and practice in the digital marketing world since it was first coined back in 2010 by entrepreneur and startup advisor Sean Ellis. Growth hacking refers to the process of rapid...


6 Tips for A/B Testing Marketing Emails

Understanding key metrics–such as open rate, click-through rate, and delivery rate–is important for any business utilizing email marketing. However, the metrics mentioned above are only half of the equation when it comes to optimizing your emails for better performance....


4 Metrics That Will Optimize Your Email Marketing

For every dollar spent on email marketing, brands generate nearly $41 in sales.  In comparison: Mobile marketing generates $10.51 per dollar spent. Social media generates $12.71 per dollar spent. Display advertising generates $19.72 per dollar spent. Search engine marketing...


How to Use Post-Purchase Emails To Increase Engagement and Revenue

Here’s a pop quiz: Once a customer converts and buys a product, the sale is over. True or false? The correct answer is false. Once you make a sale, give yourself a pat on the back, but don’t pop...


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