5 Storytelling Secrets for Digital Marketing Success
“If it isn’t broken, don’t fix it.”
That’s our philosophy when it comes to proven content marketing strategies and copywriting techniques.
Over the years, we’ve collected storytelling secrets and crafted them into valuable content, just for you!
These storytelling techniques will put you ahead of the competition and give you the power to turn lifeless content into engaging material that will keep your audience wanting more.
Before we dive in, let’s discuss why story is so effective in marketing content.
First and foremost, the human brain is wired to analyze and remember stories.
It’s a natural human instinct to mentally and emotionally invest in content that has a storyline.
When the story is engaging, your reader won’t be able to resist sticking it out to the end.
Storytelling also gives you the ability to connect with readers on an emotional level.
When you discover how to tap into emotions, it’s easier to engage people who have a need for your product or service.
Last but not least, storytelling makes reading your content fun.
When your content is enjoyable, it will attract more readers.
Dive into 5 of our favorite storytelling strategies and use them to turn your content into storytelling gold.
#1 Brand Storytelling Strategies Your Audience Will Love
Brand storytelling—the #1 rule is show, don’t tell. You may have heard more than one content marketing expert offer that advice.
But what the BLEEP are they talking about?
Here’s the lowdown: when you show instead of tell, you provide your audience an experience—you allow them to consume the content, reflect on it, and think about it. They make a connection and think about how it applies to their life.
#2 3 Ways to Discover Your Business Story
Discovering your business story is a process that requires serious finesse and deep thinking.
Before I reveal 3 ways to find your business story, let me share a brief story.
We have a client who works in Veterinary Medicine.
In our meetings with her, she tells us about the look of relief on her clients’ faces when a pet overcame an illness.
About the thank-you notes that pile up in her inbox after successful surgeries saved a dog or cat’s life.
It brings her incredible joy to empower people to give their pets a better life.
#3 5 Best Practices to Keep Your Brand Storytelling Relevant
The Internet is polluted with tips, tricks, and advice on how to do just about anything.
Because of this, the number one question most businesses are continually wondering is how they can make their brand stand out and remain relevant.
Wonder no more!
For all you Copy Doodle readers, we’ve compiled our top 5 best practices to help keep your brand storytelling relevant.
#4 Copywriting Tips: Product Storytelling
Compelling and conversion-ready copywriting provides a narrative that captivates interest, informs, and persuades.
Stories are fundamental to how we communicate, and that’s especially true for businesses.
Service-based entrepreneurs have the fodder for good stories.
Business coaches and consultants motivate and guide customers toward goals.
Tech specialists improve communication and capability.
But what if you sell physical products? How do you fuse stories into your product copywriting?
Brand Storytelling 101
Human beings are hardwired to listen to stories. As children, we used to love falling asleep to our favorite tales.
We flock to the movies because we want to watch a story unravel, and the most popular people that we meet are the ones with an interesting story to share.
Stories are the most powerful ways we can relate with another person.
They go well beyond facts and figures; they create experiences, which go deep into our hearts, never to be forgotten.
So it goes without saying, your brand’s story is your biggest, most marketable asset—and if you aren’t already, it needs to be told.
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