6 Growth Hacks That Will Take Your Content Marketing to the Next Level
Growth hacking has become somewhat of a trendy term and practice in the digital marketing world since it was first coined back in 2010 by entrepreneur and startup advisor Sean Ellis.
Growth hacking refers to the process of rapid experimentation across marketing channels in order to identify the most efficient and cost-effective way to grow a business through increased traffic and conversions.
Rather than simply writing a blog post and sending it out via social media and emails, growth hacking identifies additional opportunities to amplify your content, increase your visibility, and increase conversions.
Here are six examples of easy growth hacks to use to increase your traffic and conversions…
#1: Write Effective, Attention-Grabbing Headlines.
Conventional wisdom says “never judge a book by its cover.”
That’s nice and all, but let’s be real–most people don’t always follow that advice.
To receive more clicks to your content, you want to optimize your headline to communicate value, build intrigue, and entice people to keep reading.
Keep these additional tips in mind, and you may very well begin to see a higher click-through rate…
- Keep your headline between 16-18 words. Content promotion platform Outbrain ran an analysis of 100,000 blog titles to check whether length affected content performance, and found that the average CTR was highest for headlines of this length.
- Write digits in numeral form. Instead of writing “Ten Ways to Improve Your SEO,” opt for “10 Ways to Improve Your SEO.”
- Address the reader. Your targeted readers are more likely to stop and pay attention when they encounter words like “you” or “your.”
#2: Use Keywords
For successful search engine optimization, it’s important that your title includes keywords (two maximum, or it may look like spam) that your target demographic is likely to search for.
Unsure of what keywords to use?
No worries–that’s what Google’s Keyword Planner and Google Trends are for.
These tools can be used to determine which keywords are more relevant and effective for your desired demographic.
Keyword Planner allows you to find information relating to a keyword, such as related keywords, data on local and global searches, and stats on how it might perform.
You can use Google Trends to get results for how much web interest there is around a particular keyword, what caused the interest (e.g., press coverage), where the traffic is coming from, and similar keywords.
#3: Utilize Digital Platforms to Position Yourself as a Thought Leader.
Your blog is just one channel for sharing ideas and information relating to your offered product or service.
Contribute content to and utilize platforms such as Quora, Udemy, Slideshare, YouTube, and others to position yourself as an expert, make connections, and link back to your blog content.
When you establish authority and build relationships, you’ll more naturally and authentically attract a regular audience and potentially more customers.
#4: Link to Past Content.
When it comes to rankings in search results, in addition to rewarding your site when others link to your content, Google also rewards your site when you link to your own content.
Find keyword phrases in your new posts that relate to past posts, and cross-link them.
That way, when Google indexes your page, it will be more likely to receive a higher ranking in results.
#5: Write Longer Copy.
Google tends to reward longer-form blog content in search results.
In fact, blogger and digital marketing guru Neil Patel conducted some research into how word count affected search rankings and found that, “the average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words.”
Of course, don’t force fit your posts to be longer if the topic you’re writing about doesn’t require it.
It may just mean that you want to bundle topics together or select topics that do require a longer post.
#6: Increase Your Page Load Speed.
The amount of time it takes your site to load not only affects bounce rates, it can also affect your ranking in search results.
Google uses site speed as one of the factors that affects your page ranking, meaning that if your page is slower to load, it’s more likely that your page will show up lower in search results.
That’s why the sooner you look into load speed issues on your site, the better. Luckily for us, it’s easy to analyze specific webpages by using Google’s PageSpeed Insights.
This list is just a sampling of growth hacks that can be effective and beneficial to your site and contents’ discoverability.
Taking the time to educate yourself on what factors affect search results and SEO, and how to organically increase your site traffic will make a huge difference when it comes to your site and business’ success.
Growth hack #1 was all about writing effective headlines for your blog posts.
Take a deeper dive and check out our post that provides 5 tips for writing headlines that boost clicks and conversions!