5 Copywriting Tips for Holiday Promotions and Sales

mall at christmas

Temperatures are dropping. Leaves have fallen from the trees. Family and friends are finalizing flights and holiday travel plans. People are dusting off basement boxes labeled “holiday decorations.” Yes, the winter holidays are right around the corner, and everyone’s preparing to celebrate. …and if you’re a business owner, it’s the perfect opportunity to reach or

The Must-Read Cyber Monday Checklist for Your Online Store

Cyber Monday Shopping

The addition of Cyber Monday to the Black Friday weekend has been beneficial to society in a variety of ways. To name a few… Unlike Black Friday, no one gets trampled to death while trying to claim a half-off flat-screen TV. Unlike Black Friday, no one has to wake up at 4 a.m. and shovel

4 Must-Read Product Description Tips for eCommerce Businesses

product description

Think back to the last time you felt comfortable–no, not just comfortable–compelled to fork over your credit card information to purchase a product online. What was it about the product description that made you feel excited, confident, and secure to pay for something you most likely hadn’t been able to see, touch, or experience in

Chatbots: Do They Live Up to the Hype?

chatbots

Will robots one day take over the world? You can keep your sci-fi fantasies alive, but we think it’s still up for debate. What we do know to be true and evident is that more and more services are being automated–including customer service and consumer engagement. Chatbots are a form of artificial intelligence that have

The Business Owner’s Guide to Demystifying Metadata

Take a few seconds to consider the importance of the tags on your clothing. Although they aren’t meant to be visible from the outside, they are an essential component when determining important information such as size, color, and care instructions. In the same sense, metadata is to your website what a tag is to a

6 Growth Hacks That Will Take Your Content Marketing to the Next Level

Steps

Growth hacking has become somewhat of a trendy term and practice in the digital marketing world since it was first coined back in 2010 by entrepreneur and startup advisor Sean Ellis. Growth hacking refers to the process of rapid experimentation across marketing channels in order to identify the most efficient and cost-effective way to grow

6 Tips for A/B Testing Marketing Emails

Understanding key metrics–such as open rate, click-through rate, and delivery rate–is important for any business utilizing email marketing. However, the metrics mentioned above are only half of the equation when it comes to optimizing your emails for better performance. Seeing low open rates? A high disengagement rate? Low delivery? If you answered yes to any

4 Metrics That Will Optimize Your Email Marketing

email

For every dollar spent on email marketing, brands generate nearly $41 in sales.  In comparison: Mobile marketing generates $10.51 per dollar spent. Social media generates $12.71 per dollar spent. Display advertising generates $19.72 per dollar spent. Search engine marketing generates $22.24 per dollar spent. Based on these statistics and general sentiments expressed by numerous companies

How to Create a Compelling Case Study

Case study

From passing along traditions to sharing cautionary tales, storytelling has been an effective and popular form of communication for centuries. Stories are powerful because they help us see things from others’ perspectives and learn about their experiences–which can be valuable when it comes to making decisions for our own lives. It’s no wonder that case

5 Blog Title Ideas to Boost SEO and Click-Throughs

One of the world’s most well-regarded copywriters and advertisers David Ogilvy once said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” If you ask us, that’s a lot of pressure to place

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