Behold, the Power of the Press Release
A few days ago, I had coffee with a super styling friend of mine who owns Charleston Style Concierge, a personal style and closet editing company. Over lattes, she raised the question of press releases. Specifically, are they effective? Do they really drive traffic to your site, bring you business?
Yes and yes. Here’s why…
Regularly publishing a press release online is an excellent way to boost your online visibility. When you post a newsworthy press release, it helps maximize your SEO efforts and drives more traffic to your website. Another benefit to submitting press releases online is that they are archived. One release will get exposure for long time.
Regularly posting press releases—or whenever you have something newsworthy—is great for publicity and direct exposure. Companies, journalists, PR agencies, and the general public opt-in to have specific types of press releases sent to them daily. How good would business be if an article spotlighting your boutique hotel appeared in a magazine or newspaper? I bet your answer is, pretty darn good.
There are numerous online press release sites, some are free while others charge. Express-Press-Release.com is free, easy to use, and requires no registration. PRWeb.com allows you to choose from 4 distribution packages. The basic package is $80.00 and the most advanced is $360.
If you want to If you aren’t regularly submitting press releases, you should consider doing so.