3 Tips for Internal and External Linking within Your Blog Posts

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A good blog post doesn’t simply consist of clean and persuasive copy. An effective copywriter knows that whenever he or she sets out to write a new blog post, there are a few elements that are important to incorporate that extend beyond copy. In the digital world, SEO determines the discoverability of your posts. If


The State of Blogging in 2018

Imagine for a minute the following hypothetical scenario… Through a series of mysterious events, one day you wake up to find that you’ve been transported back in time to the year 1993–25 years ago. In an attempt to make the most of your predicament, you head to your local coffee shop, where you strike up


5 Blog Title Ideas to Boost SEO and Click-Throughs

One of the world’s most well-regarded copywriters and advertisers David Ogilvy once said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” If you ask us, that’s a lot of pressure to place

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The Art of Image Selection for Your Blog Posts

If the phrase “a picture is worth a thousand words” is indeed true, the visual content that you select for your blog posts can make or break an article. When given the choice to read a post made up of block upon block of copy, or an article illustrated with infographics, photos, and illustrations, most


5 Ways to Find Engaging Blog Topics When You’ve Exhausted Your Options

Cake. It’s decadent, delicious, and what some people might consider a basic human need. Yet, despite its many wonderful attributes, if you’re a bakery owner, there’s really only so much you can blog about cake. Right? Wrong. Every day, business owners fall victim to the idea that they’ve exhausted their list of engaging blog topics.


8 Types of Successful Blog Posts

    Variety is the spice of life. The same adage is true when it comes to writing blog posts. Thankfully, we learned the secret of variety early on, which has helped us keep our content fresh and our readers wanting to come back for more. If you’re stuck in a rut writing the same


5 Simple Strategies to Create Blogs That Convert

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Blogs that convert…you need them to gain traction with prospects and sell products and services through education. But there’s a major difference in blogs that convert and those that simply take up space. We’ve developed 5 methods to ensure your blog articles make an impact with your audience. Before we launch into those specific strategies


17 Business Blogging Tips to Increase Readership

Business blogging. It sounds simple at first: slap up some content, post on social media, and * bam * it’ll go viral in no time, right? Unfortunately, it’s not that easy. There are a variety of factors that go into writing a successful business blog-from writing the content and image formatting, to optimizing and promoting


4 Ways to Shake Up Your Business Blog

Yes, business blogs should provide valuable content to attract ideal clients, build trust, and showcase authority and expertise. However, it’s not enough to keep your audience interested—no matter how informative and awesome the info is. With attention spans shrinking by the day, your business blog cannot consistently look the same, or you’ll bore readers. And


DIY Blogs – Just Because You Can Doesn’t Mean You Should

Writing your own business blog is a great idea in theory. After all, no one can share your knowledge and wisdom with prospective clients quite like you. Not to mention, it saves you money to write your own awesome, client-attracting, sharable content. When you own a business, you know the details,

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