The Rule of Three: Drive Sales with This Rule Founded in Brain Science

In 1988 Winona Ryder opened that gate to the Netherworld and unleashed the ghostly character of Beetlejuice by chanting his name not one, not two, but three times. Why three times? The rule of three is a magical and powerful force that can do anything from bringing the dead back to life to making your

5 Myths about Content Marketing You Shouldn’t Believe

A quick search of the internet, and you’ll find plenty of chatter on the latest content marketing trends, dos and don’ts, rules, guidelines, etc. For the most part, it’s a great thing that there are so many content marketing resources available online. However,  for every truthful, accurate, and proven piece of information floating around the

Content Marketing Success: Mirror the Latest TV Revival Trends

“Whatever happened to predictability. The milkman, the paperboy, evening tv?” If you didn’t just sing that sentence to the tune of the infamous Full House theme song, you clearly missed out on some quality 90’s television. Not to worry. The show is back and running, and as long as you have a Netflix account, you

How to Nail Marketing Content Tone on the First Try

It’s easy to research facts, design beautiful graphics, and put together a strategy for your client. But when it comes time to write marketing content, it’s not always easy to capture tone. This happens for several reasons… #1 Picking up tone is something that not everyone is naturally good at. While some people can leave

How to Craft Marketing Content for Multicultural Audiences

Between universal adapters and stretchy leggings, we live in a society that clearly values a one-size-fits all philosophy. The problem: One size does not always fit all…especially when it comes to creating marketing content for your business. It’s important to recognize this because technology allows us to work with so many people across the globe.

5 Things to Avoid in Your Marketing Content

Obnoxious sales talk, typos, and bees. All three of these things have one thing in common. The commonality: they are all things that business owners who write marketing content should avoid. Ok, so bees might be a little bit out of the ordinary for writers to have to worry about…but believe me, one good sting

Top Strategies for a Successful Content Marketing Plan

Congrats on engineering the perfect product or creating the world’s most needed service. That accomplishment on its own is something worthy of celebrating. But your job of bringing a new product or service into the world isn’t over yet, so you can’t sit there and drool all over your new creation for too long. Unless

Best Luxury eCommerce Writing Practices

When you hear the words luxury eCommerce, you may find your mind drifting to images of women dripping in diamonds, high-end sports cars that cost more than your current home, or men wearing $3,000 Roberto Cavalli jeans. Stereotypical, maybe. However, there is some reason and truth as to why we picture these product images. These

Content Marketing: How to Write for a Human Audience

We live in a world where content marketing strategies are not as focused on actual content as they should be. Business owners believe that, if their content is published on the most beautiful website, embedded with flashy gimmicks, and stuffed with buzzwords, it’s going to sell a product or service. What business owners neglect to

How to Turn Failed Content into Successful Marketing Content

Every business will create at least one piece of marketing content that completely flops. It’s inevitable and happens to the best of us (yes, even to the best of marketers). Even when your content fails, you can still turn it around and produce results. And the best part is, you typically don’t have to start

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