5 Types of Marketing Content Your Audience Craves

When crafting marketing content, have you ever taken a minute to think about what your prospects crave? No, I’m not talking about that delicious triple layer chocolate cake or a hot fudge sundae. (Although if you include a piece of cake and some ice cream with your content, your sales might actually increase.) I’m talking

7 Steps to Customer Value Optimization

  Customer value optimization, or CVO, is more than a marketing buzzword. CVO is the method that maximizes the monetary value of each customer that comes through your sales funnel. To attract your ideal customers and double their lifetime value, it takes 7 simple, yet important, steps. Before we get into the nitty-gritty, know that

5 Reasons Marketing Content Fails

Failure, unfortunately, is an unavoidable part of life. It happens to the best of us. And sadly, as a business owner, when something like your content marketing strategy fails, it very easily impacts your business sales and company growth. Failure sucks…to put it bluntly. Perhaps just thinking of failure brings flashbacks of when your teacher

The Lady Gaga Effect: How to Make Your Marketing Content Stand Out

Creating marketing content is incredibly similar to a lyricist writing pop music. Ok, so maybe it’s not as glamorous…or exciting…and you probably don’t get to rub shoulders with some of the world’s most popular celebrities and politicians. But at the end of the day, both professions involve a writer who is responsible for crafting catchy,

Elements of an Effective Email 

  An email is one of the most appropriate vehicles to use when making offers and sending content to interested prospects. In fact, emails are 40 times more effective in acquiring new customers than Facebook or Twitter. With this in mind, it’s time to stop sending emails haphazardly and look at implementing an email marketing

How to Use Humor in Content Marketing to Drive Sales

  Two men walk into a bar… They sit down, have a drink, pay their bill, and go home. Well, that was disappointing, now wasn’t it? If you’re feeling a bit perturbed about this classic “guy walks into a bar” setup not ending in a joke, you’re not alone. The reason you feel this way

3 Ways to Turn Social Media Interactions into Valuable Marketing Material

  Social media—depending on whom you ask, it’s a love/hate relationship. No matter how you feel about it, it’s here to stay. And that means it’s vital for you to know how to use social media interactions to create valuable marketing material for your business. If you’re burnt out on social media, or don’t know

5 Storytelling Secrets for Digital Marketing Success

    “If it isn’t broken, don’t fix it.” That’s our philosophy when it comes to proven content marketing strategies and copywriting techniques. Over the years, we’ve collected storytelling secrets and crafted them into valuable content, just for you! These storytelling techniques will put you ahead of the competition and give you the power to

Two Customer Avatar Blueprints to Develop Today

  We were wrong. OK, we were half right. For years, Copy Doodle blog articles outlined the urgency of creating a customer avatar. Turns out, there’s another crucial element to add to your ideal client blueprint. Call it a customer avatar yin-yang. More on that in a minute. In the past, we’ve advised our readers

Why Product Value Propositions Are Not Enough

Product value propositions show your prospects the results of what you do. These statements remain a crucial element woven into the fabric of your business. We’re not suggesting removing your product value proposition (PVP) from your website content, email marketing, and blogs. All we’re saying is that your PVP won’t create sales by itself. Here’s

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