4 Methods to Build Customer Relationships

    Product value propositions express the need for and the quality of what you offer. Shouldn’t that be enough to attract your target market and convert? You’d think so, but the answer is NO. Even though your target market might want a product or service you offer, it doesn’t mean they’ll automatically buy. Not

Why eCommerce Shoppers Ignore Unique Product Descriptions

  Most shoppers—especially those who purchase from online boutiques—value thinking outside of the box. Because of this, it makes sense to populate your eCommerce storefront with unique product descriptions that set you apart, right? Well, it’s not that black and white. The reason: uniqueness is a side benefit. If the main goal of your product

Enhance the User Experience with Post-Purchase Emails

  The sale is not the end of the customer relationship—it’s the beginning! It’s not enough to acquire credit card information and say, “see ya.” Your clients want you to create a quality user experience, which happens with post-purchase emails that facilitate the use of a product or service. Though many companies believe that user

Answer These 4 Questions to Increase Website Conversions

To increase website conversions, the marketing content must answer four questions: #1 Why me? #2 Why you? #3  Why this? #4 Why now? Answering the “four why” questions is the simplest way to persuasively communicate with and convert prospective customers, as the technique ensures you cover all possible objections. Before you do anything else today,

3 Ways to Scale Your Content Marketing

    When it comes to scaling your content marketing, it’s easy to fall into overwhelm mode. It drains hours from your day to… Craft in-depth blogs and articles. Write and produce video marketing content. Prepare and present webinar material. Keep your website up-to-date with fresh and relevant material. Reading that, you may feel as

10 Simple Email Marketing Tips To Increase Conversions

  Email marketing… Nurture sequences… Sales funnels… No matter what you’re working on, your email marketing is the content that nurtures customer relationships, builds trust, and delivers value throughout your sales funnel. According to CoNet, there are 571 new websites created every minute. Needless to say, your business is swimming in an ocean of distractions.

The 5-Step Formula for More Website Conversions

When we talk with business owners about website performance, we find that many drive themselves bonkers over mediocre or non-existent website conversions. If you think creating website copy that converts traffic into customers is as complicated as molecular physics, you’ll want to keep reading this post. We’re going to prove to you increasing your website

3 Reasons to Revamp Your Website

Now that we’ve put the finishing touches on our brand-new website, we couldn’t be happier with the results. With a streamlined user experience, established optimal navigation, and revamped SEO-friendly website copy, our team has seen a flux of traffic come in. (By the way, if you’re new to Copy Doodle—welcome!) Now that the work is

Announcement: Sūmèr Is a Digital Marketer Certified Partner

The professional copywriters at Sūmèr, LLC HQ are in full celebration mode. We’ve become a Digital Marketer Certified Partner! See our official “creds” below. 🙂 Now that it’s official, we can share our mission with you. As a Digital Marketer Certified Partner, we are taking on a shared commitment to double the size of 10,000

Must-Have Digital Marketing Tools

  If you’re running your business and creating marketing content without using the following resources, here’s a public service announcement… Stop what you’re doing and keep reading to see how you can use these digital marketing resources to increase your conversion rate, streamline email marketing, and grow online. Infusionsoft Ah, the granddaddy of all email

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