The Secret Ingredients to Successful Re-Engagement Emails

Email engagement

Think about your email inbox for a second. If you’re like most people, doing so might bring you a sense of anxiety. You may feel your heart rate quicken as little beads of sweat suddenly appear on your forehead. Ok, ok, that was a bit overly dramatic. However, we believe there’s some truth in this


5 Tips for Writing Conversational Content

  Decades ago, it was predicted that, in the 21st century, everything would be run by robots. And today, that prediction is partly true. Many of us currently use technologies like Siri, GPS navigation systems, automated phone systems, self-serve checkout lines, and systems like Alexa or Google Home. And while all these technologies can be


4 Creative Exercises for Writing Concise Copy

Suffering from sudden bouts of wordiness… Feeling the urge to go rogue with random tangents… Not being able to finish a sentence without taking multiple breaths… These are all signs of an awful illness that plagues business owners who write their own content…a disease so dangerous that it’s been known to… Decrease the copy readability


The Ultimate Guide to Conversion-Boosting Website Copy

Imagine visiting a website with beautifully designed, sleek pages that load quickly and efficiently. As you begin to scan the copy, your sense of the business begins to change. There’s no flow. You aren’t quite sure what the company does or how they can help you. Frustrated, you exit the site. Never to return. Unlike


Baby, Come Back! How to Encourage Return Customers

After spending a large portion of your marketing budget to secure new customers, you see conversions rise and start to celebrate. Converting prospects to paying customers can be tricky, and there’s no doubt that congratulations are in order. But it doesn’t mean that it’s time to put your feet up. Unfortunately, too many businesses make


5 Copywriting Tips for Holiday Promotions and Sales

Temperatures are dropping. Leaves have fallen from the trees. Family and friends are finalizing flights and holiday travel plans. People are dusting off basement boxes labeled “holiday decorations.” Yes, the winter holidays are right around the corner, and everyone’s preparing to celebrate. …and if you’re a business owner, it’s the perfect opportunity to reach or


4 Must-Read Product Description Tips for eCommerce Businesses

Think back to the last time you felt comfortable–no, not just comfortable–compelled to fork over your credit card information to purchase a product online. What was it about the product description that made you feel excited, confident, and secure to pay for something you most likely hadn’t been able to see, touch, or experience in


How to Use Post-Purchase Emails To Increase Engagement and Revenue

Here’s a pop quiz: Once a customer converts and buys a product, the sale is over. True or false? The correct answer is false. Once you make a sale, give yourself a pat on the back, but don’t pop open that champagne in celebration just yet. In reality, the engagement process has only just begun.


Define Your Brand Voice with This Creative Exercise

If you’ve ever flown with Southwest Airlines, you’ve probably experienced the quintessential enthusiastic sense of humor, friendly service, and quirky rituals exhibited by their employees. Rather than listening to the monotonous, droning voice of a flight attendant at random intervals during your cross-country travels, Southwest keeps things interesting and engages with their customers in a


4 Signs That Your Business Would Benefit from Hiring a Copywriter

Take a minute to think about the times you’ve been marketed to and it worked. What was it that made you say yes and purchase? Was it the charisma and clarity of the live salesperson? Was it the way the product was visually represented or demonstrated in a video advertisement? Or was it the clear,

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