Why Your Content Strategy Success Depends on an SEO Strategy

You know what they say… “Behind every starving millennial is a baby boomer who makes 6 figures but can’t open a PDF.” We’re joking, baby boomers…we truly love you! That said, we think that sentiment illustrates an important point. Everyday technology is changing, and, because of the rapid pace in which new systems and technologies

25 Consumer Emotions Your Content Cannot Fail to Neglect

Consumer emotions play a major role in decision-making processes. For example… When you’re stressed and selecting food for dinner, you opt for pizza. When voting for political candidates, anger and frustration guide who you cast a ballot for. And when making purchase decisions, the way sales copy influences and taps into your emotions causes you

How to Write Captivating Content Based on Conversation

  (Source) People get hit hard with sales copy–every hour of every day. Just think of how many times you see a sales pitch for this or that, whether it be an email promotion in your inbox or an ad in your favorite lifestyle magazine. Or those annoying ads asking you to buy dish detergent

5 Reasons People Stop Reading Your Marketing Content


You’ve put hours into drafting a piece of content. You selected the finest royalty-free images the internet has to offer. And, you’ve hired an editor to ensure your copy is as clean as a whistle. Now, the time has come to unveil your masterpiece online. With hopes of high traffic, viral shares, and rave reviews,

5 Tips for Writing Conversational Content

  Decades ago, it was predicted that, in the 21st century, everything would be run by robots. And today, that prediction is partly true. Many of us currently use technologies like Siri, GPS navigation systems, automated phone systems, self-serve checkout lines, and systems like Alexa or Google Home. And while all these technologies can be

4 Creative Exercises for Writing Concise Copy

Suffering from sudden bouts of wordiness… Feeling the urge to go rogue with random tangents… Not being able to finish a sentence without taking multiple breaths… These are all signs of an awful illness that plagues business owners who write their own content…a disease so dangerous that it’s been known to… Decrease the copy readability

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5 Copywriting Tips for Holiday Promotions and Sales

mall at christmas

Temperatures are dropping. Leaves have fallen from the trees. Family and friends are finalizing flights and holiday travel plans. People are dusting off basement boxes labeled “holiday decorations.” Yes, the winter holidays are right around the corner, and everyone’s preparing to celebrate. …and if you’re a business owner, it’s the perfect opportunity to reach or

4 Must-Read Product Description Tips for eCommerce Businesses

product description

Think back to the last time you felt comfortable–no, not just comfortable–compelled to fork over your credit card information to purchase a product online. What was it about the product description that made you feel excited, confident, and secure to pay for something you most likely hadn’t been able to see, touch, or experience in

Define Your Brand Voice with This Creative Exercise

If you’ve ever flown with Southwest Airlines, you’ve probably experienced the quintessential enthusiastic sense of humor, friendly service, and quirky rituals exhibited by their employees. Rather than listening to the monotonous, droning voice of a flight attendant at random intervals during your cross-country travels, Southwest keeps things interesting and engages with their customers in a

4 Signs That Your Business Would Benefit from Hiring a Copywriter

Take a minute to think about the times you’ve been marketed to and it worked. What was it that made you say yes and purchase? Was it the charisma and clarity of the live salesperson? Was it the way the product was visually represented or demonstrated in a video advertisement? Or was it the clear,

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