The 5-Step Formula for More Website Conversions

When we talk with business owners about website performance, we find that many drive themselves bonkers over mediocre or non-existent website conversions. If you think creating website copy that converts traffic into customers is as complicated as molecular physics, you’ll want to keep reading this post. We’re going to prove to you increasing your website

5 Simple Rules of Sexy eCommerce Marketing Content

  Converting eCommerce content is more than a simple product description that reveals the features. Yes, it’s important to state what the product is and list features such as dimensions, sizes, colors, ingredients, etc. But prospects don’t purchase products for the features. They buy for emotional reasons. So, it’s your job to show your online

3 Reasons to Revamp Your Website

Now that we’ve put the finishing touches on our brand-new website, we couldn’t be happier with the results. With a streamlined user experience, established optimal navigation, and revamped SEO-friendly website copy, our team has seen a flux of traffic come in. (By the way, if you’re new to Copy Doodle—welcome!) Now that the work is

Steal These 4 Lead Magnet Ideas

    When it comes to attracting quality leads and increasing returning website traffic, you need a carrot to dangle. In this case, that carrot is a lead magnet, which provides free and actionable information to prospects in exchange for their contact info. Specifically, the ideal lead magnet… Leverages expertise and showcases that you know

How to Write High-Converting Video Sales Letters

  When it comes to high-converting video sales letters (VSLs), you might find yourself with more questions than answers. Questions such as…. Should I hire an actor to read the script? Will my VSL cause web traffic to exit the page? Is there a formula to make sure my VSL produces ROI? With these uncertainties,

The First Rule of Copywriting That Converts

  Clear copywriting is much like clean eating. If you’ve encountered that term on weight loss sales pages and magazine articles, you know that clean eating doesn’t mean eliminating or adding foods. It’s about being mindful of what goes in your body. Copy that converts works the same way. When you have a clear message,

4 Steps to Create a High-Performance Website Copy Strategy

  High-performance website copy occurs when your marketing content attracts, engages, informs, inspires, and converts. (No pressure whatsoever.) As you set the stage to write the website copy for your new design, you might feel a tad bit overwhelmed. After all, your website message is how your ideal customer understands the benefits and solutions you

2 Crucial Elements Missing from Your Product Descriptions

  When it comes to product descriptions, many in the eCommerce space rely on sleek images and web design to do the selling. The thinking process goes something like this: “The images say everything, so the marketing copy comes last and really isn’t that important.” Call it a professional bias, but placing product copy as

Marketing Cheat Sheet: Test Your Video Sales Letter

    If you’ve written a video sales letter—or you’re thinking about it—wouldn’t it be a dream-come-true if you knew whether or not it would convert? If you had a crystal ball that revealed the future success of your video sales letter, you’d save time, money, energy, and heartache. Unfortunately, crystal balls are hard to

Top 10 Email Marketing Strategies

  When you have proven email marketing strategies at the ready, your nurture sequences, automated marketing, and CRM become equal parts seamless and successful. Since we love you, dear reader, we’ve compiled our top 10 email marketing strategies that will dramatically improve your communication, nurturing, and sales. Use the following techniques to turn your ideal

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