Chatbots: Do They Live Up to the Hype?


Will robots one day take over the world? You can keep your sci-fi fantasies alive, but we think it’s still up for debate. What we do know to be true and evident is that more and more services are being automated–including customer service and consumer engagement. Chatbots are a form of artificial intelligence that have

Email Marketing MythBusters: 3 Beliefs You Shouldn’t Buy Into

“If I build it, they will come.” “Facebook ads will solve my problems.” “I need an MBA to really build a successful business.” Though intentions might be in the right place, some of the ideas we continue to entertain are simply not true–even if they are widely believed. In the competitive landscape of digital marketing,

How to Use Avatars and Quizzes to Segment

Ever subscribed to a newsletter, only to receive emails that don’t pique your interest? For instance, let’s say you’re a strict vegetarian, and you continually receive a sequence of emails promoting discounted meat-frying equipment from an online retailer. You’d be clicking unsubscribe faster than you can say “no thank you.” Just because someone subscribes to

4 Mobile Marketing Trends You Cannot Avoid

Mobile marketing trends seem to evolve and change faster than New York City fashion. If you aren’t taking it upon yourself to stay current, you risk losing out on new customers and ticking off current ones. According to Smart Insights, the number of mobile users exceeded the number of desktop users in 2015. Considering how

Retargeting: How to Turn Abandoned Leads into Customers

Most of us have had it happen before…you visit a site and browse a few items–whether it be a memory foam mattress, high-quality video camera, or perhaps access to an online course teaching elements of graphic design. Maybe you didn’t have your credit card handy. Maybe you got distracted. Or, maybe you weren’t entirely sure

How to Retain and Convert Customer Interest with Exit Offers

With the rise of digital adtech, there’s no lack of tools at your disposal to utilize and ensure that no opportunity is wasted when it comes to gaining new customers for your business. While it’s a blessing, it’s also a curse because it can be difficult to know what tools are right for your marketing

4 Landing Page Errors That Squash Conversions

Swipe right. Swipe left. Ahh, Tinder…the magical world of being able to find your soulmate with nothing more than a picture and a few lines of text. Ridiculous, right? Well, not exactly. You see, consumers seek out products and services using website landing pages much in the same way Tinder users use the Tinder app

Digital Marketing Tools for a Successful 2017

“It’s a new dawn, it’s a new day, it’s a new year…and I’m feeling good!” Ok, so maybe those aren’t Michael Bublé’s exact words, but as 2017 begins, we are definitely feeling good! That’s  because we will be continuing to use a few of our favorite marketing tools and systems in our 2017 strategy to

Building an Online Brand – The Power of Branded Images

This article is by blogger and freelance writer Isabella Foreman. In the past, branding was mostly reserved for larger companies with a lot of resources to invest in it. However, the reason why they were the ones focusing on this aspect of their business wasn’t because they had the money to do it, but rather

Best eCommerce Practices to Stand Out in a Saturated Market

Smart Insights 2016 trends show that online shopping is up 45% this year, with online sales up to $327 billion. And global eCommerce transactions are expected to jump over 70% by 2017. That means one thing for you if you own an online store… Your eCommerce practices must not only attract prospective customers but must

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