The Traffic Detective: 3 Reasons You’re Losing Site Traffic

businessmen falling down toward the economic crisis

If you’re a business that heavily depends on digital interactions with current and prospective customers, you know how important data analytics are to your bottom line. From social media follows to email opens, click-through rates to bounce rates, there are several key metrics that require consistent monitoring. Site traffic is a particularly significant metric–if you

4 Digital Marketing Blunders to Avoid

When it comes to running a business, making mistakes is inevitable. This can be a bit unnerving to consider, especially since, according to Bloomberg, 80% of businesses fail within the first 18 months. What differentiates a business that fails from a business that succeeds is whether or not the business can learn from mistakes. Learning

Chatbots: Do They Live Up to the Hype?

Will robots one day take over the world? You can keep your sci-fi fantasies alive, but we think it’s still up for debate. What we do know to be true and evident is that more and more services are being automated–including customer service and consumer engagement. Chatbots are a form of artificial intelligence that have

Email Marketing MythBusters: 3 Beliefs You Shouldn’t Buy Into

“If I build it, they will come.” “Facebook ads will solve my problems.” “I need an MBA to really build a successful business.” Though intentions might be in the right place, some of the ideas we continue to entertain are simply not true–even if they are widely believed. In the competitive landscape of digital marketing,

How to Use Avatars and Quizzes to Segment

Ever subscribed to a newsletter, only to receive emails that don’t pique your interest? For instance, let’s say you’re a strict vegetarian, and you continually receive a sequence of emails promoting discounted meat-frying equipment from an online retailer. You’d be clicking unsubscribe faster than you can say “no thank you.” Just because someone subscribes to

4 Mobile Marketing Trends You Cannot Avoid

Mobile marketing trends seem to evolve and change faster than New York City fashion. If you aren’t taking it upon yourself to stay current, you risk losing out on new customers and ticking off current ones. According to Smart Insights, the number of mobile users exceeded the number of desktop users in 2015. Considering how

Why Offline Relationships Drive Digital Marketing & How to Embrace Them

Nomads, lone wolves, trailblazers, self-made… why is the world of digital marketing filled with images of lonely individuals slogging away at their jobs without any help? Nothing could be farther from the truth: the digital community frequently rallies together, both online and offline. Whether it’s vetting clients, choosing writers, or batting back and forth with

How to Create an Email Marketing Promo Calendar

Your email list is a valuable and impactful asset for your business. It’s your direct line of communication with prospective and current customers and has significant potential for accessing their focused attention. Learn to leverage your list the right way, and we guarantee you’ll see results and move your dial closer to success. This is

Retargeting: How to Turn Abandoned Leads into Customers

Most of us have had it happen before…you visit a site and browse a few items–whether it be a memory foam mattress, high-quality video camera, or perhaps access to an online course teaching elements of graphic design. Maybe you didn’t have your credit card handy. Maybe you got distracted. Or, maybe you weren’t entirely sure

How to Retain and Convert Customer Interest with Exit Offers

With the rise of digital adtech, there’s no lack of tools at your disposal to utilize and ensure that no opportunity is wasted when it comes to gaining new customers for your business. While it’s a blessing, it’s also a curse because it can be difficult to know what tools are right for your marketing

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