4 Mobile Marketing Trends You Cannot Avoid

Mobile marketing trends seem to evolve and change faster than New York City fashion. If you aren’t taking it upon yourself to stay current, you risk losing out on new customers and ticking off current ones. According to Smart Insights, the number of mobile users exceeded the number of desktop users in 2015. Considering how


Why Offline Relationships Drive Digital Marketing & How to Embrace Them

Nomads, lone wolves, trailblazers, self-made… why is the world of digital marketing filled with images of lonely individuals slogging away at their jobs without any help? Nothing could be farther from the truth: the digital community frequently rallies together, both online and offline. Whether it’s vetting clients, choosing writers, or batting back and forth with


How to Create an Email Marketing Promo Calendar

Your email list is a valuable and impactful asset for your business. It’s your direct line of communication with prospective and current customers and has significant potential for accessing their focused attention. Learn to leverage your list the right way, and we guarantee you’ll see results and move your dial closer to success. This is


Retargeting: How to Turn Abandoned Leads into Customers

Most of us have had it happen before…you visit a site and browse a few items–whether it be a memory foam mattress, high-quality video camera, or perhaps access to an online course teaching elements of graphic design. Maybe you didn’t have your credit card handy. Maybe you got distracted. Or, maybe you weren’t entirely sure


How to Retain and Convert Customer Interest with Exit Offers

With the rise of digital adtech, there’s no lack of tools at your disposal to utilize and ensure that no opportunity is wasted when it comes to gaining new customers for your business. While it’s a blessing, it’s also a curse because it can be difficult to know what tools are right for your marketing


4 Landing Page Errors That Squash Conversions

Swipe right. Swipe left. Ahh, Tinder…the magical world of being able to find your soulmate with nothing more than a picture and a few lines of text. Ridiculous, right? Well, not exactly. You see, consumers seek out products and services using website landing pages much in the same way Tinder users use the Tinder app


Digital Marketing Tools for a Successful 2017

“It’s a new dawn, it’s a new day, it’s a new year…and I’m feeling good!” Ok, so maybe those aren’t Michael Bublé’s exact words, but as 2017 begins, we are definitely feeling good! That’s  because we will be continuing to use a few of our favorite marketing tools and systems in our 2017 strategy to


Building an Online Brand – The Power of Branded Images

This article is by blogger and freelance writer Isabella Foreman. In the past, branding was mostly reserved for larger companies with a lot of resources to invest in it. However, the reason why they were the ones focusing on this aspect of their business wasn’t because they had the money to do it, but rather


Best eCommerce Practices to Stand Out in a Saturated Market

Smart Insights 2016 trends show that online shopping is up 45% this year, with online sales up to $327 billion. And global eCommerce transactions are expected to jump over 70% by 2017. That means one thing for you if you own an online store… Your eCommerce practices must not only attract prospective customers but must


7 Steps to Customer Value Optimization

  Customer value optimization, or CVO, is more than a marketing buzzword. CVO is the method that maximizes the monetary value of each customer that comes through your sales funnel. To attract your ideal customers and double their lifetime value, it takes 7 simple, yet important, steps. Before we get into the nitty-gritty, know that

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