4 Metrics Essential to a Successful Content Strategy

Lately, team Sūmèr has been pondering some of life’s deepest psychological questions. For instance… Q #1 – “If a tree falls in the middle of the woods and nobody’s there to hear it, does it make a sound?” Q #2 – “If a man says something in the woods, and a woman isn’t there to


Baby, Come Back! How to Encourage Return Customers

After spending a large portion of your marketing budget to secure new customers, you see conversions rise and start to celebrate. Converting prospects to paying customers can be tricky, and there’s no doubt that congratulations are in order. But it doesn’t mean that it’s time to put your feet up. Unfortunately, too many businesses make


6 Tips for A/B Testing Marketing Emails

Understanding key metrics–such as open rate, click-through rate, and delivery rate–is important for any business utilizing email marketing. However, the metrics mentioned above are only half of the equation when it comes to optimizing your emails for better performance. Seeing low open rates? A high disengagement rate? Low delivery? If you answered yes to any


4 Metrics That Will Optimize Your Email Marketing

For every dollar spent on email marketing, brands generate nearly $41 in sales.  In comparison: Mobile marketing generates $10.51 per dollar spent. Social media generates $12.71 per dollar spent. Display advertising generates $19.72 per dollar spent. Search engine marketing generates $22.24 per dollar spent. Based on these statistics and general sentiments expressed by numerous companies


How to Use Post-Purchase Emails To Increase Engagement and Revenue

Here’s a pop quiz: Once a customer converts and buys a product, the sale is over. True or false? The correct answer is false. Once you make a sale, give yourself a pat on the back, but don’t pop open that champagne in celebration just yet. In reality, the engagement process has only just begun.


Conversion Optimization: A/B Split Testing 101 for Beginners

Take a moment to imagine the following hypothetical situation… You own a business that sells furniture online. As the spring approaches, you decide to run a spring clearance sale and advertise it on your website’s homepage. You already have all your ducks in a row in terms of the copy and layout of the announcement


7 Characteristics of High-Converting Calls to Action

No matter how much thought and strategizing goes into your content marketing efforts, the real magic of conversion won’t occur without an optimized key ingredient…the Call to Action, or more commonly referred to as a CTA. Whether it be a clickable button on a landing page or a hyperlinked sentence within a blog post, a


5 Quick Ways to Take Advantage of Holiday Marketing

Christmas in July. Some people love it; others hate it. But as a business owner, it’s a midsummer celebration you should probably be taking part in if you want to have your holiday marketing strategy in place before the season arrives. If you don’t have your holiday marketing solidified quite yet or if you haven’t


3 Content Types Vital to Your Marketing Funnel

TOFU, MOFU, and BOFU…nope, we’re not opening a new vegan restaurant or developing a new form of ancient Chinese martial arts. We’re talking about the top, middle, and bottom levels of your content marketing funnel. The goal of each level: to work together to bring in new customers for your business, increase your revenue stream,


[Infographic] How to Increase Sales and Customer Lifetime Value

As a teenager, it’s possible that you dreamt of growing up and going on tour with your favorite band. You practiced singing nonstop into your hairbrush and made your mom crazy by blasting the boom box in your room. And now, years later, here you are sitting at your desk…and instead of creating music, you’re

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