5 Tips for Cross-selling like A Pro

Cross-selling

In the digital marketing and eCommerce world, conversion is one of the more common buzzwords you’ll find consistently used in meetings, websites, techniques, and other materials. But effective selling isn’t merely about making that first sell. That’s only the first step in your journey to success… It’s important to build up a systemic sales process


The Secret Ingredients to Successful Re-Engagement Emails

Email engagement

Think about your email inbox for a second. If you’re like most people, doing so might bring you a sense of anxiety. You may feel your heart rate quicken as little beads of sweat suddenly appear on your forehead. Ok, ok, that was a bit overly dramatic. However, we believe there’s some truth in this


From Prospect to Customer: Design a Winning Customer Journey

hand holding a compass

The Oxford Dictionary defines a journey as “an act of travelling from one place to another.” However, a journey entails much more than simply moving from one place to another. Often, at the end of the journey, we’ve changed–we’re different people from who we were when we first embarked. For example, perhaps before leaving on


Customer Value Optimization: 8 Steps to Building a Successful Customer Relationship

couple sitting watching the sunset

(Source) Oooh, the trials and tribulations of dating. The act of pursuing a love interest or romantic partner can be both exhilarating and frustrating, regardless of gender, nationality, sexuality, or age. Although the details may vary, oftentimes, the act of dating follows a designated sequence of steps. From getting to know someone… To asking him


4 Metrics Essential to a Successful Content Strategy

Lately, team Sūmèr has been pondering some of life’s deepest psychological questions. For instance… Q #1 – “If a tree falls in the middle of the woods and nobody’s there to hear it, does it make a sound?” Q #2 – “If a man says something in the woods, and a woman isn’t there to


Baby, Come Back! How to Encourage Return Customers

After spending a large portion of your marketing budget to secure new customers, you see conversions rise and start to celebrate. Converting prospects to paying customers can be tricky, and there’s no doubt that congratulations are in order. But it doesn’t mean that it’s time to put your feet up. Unfortunately, too many businesses make


6 Tips for A/B Testing Marketing Emails

Understanding key metrics–such as open rate, click-through rate, and delivery rate–is important for any business utilizing email marketing. However, the metrics mentioned above are only half of the equation when it comes to optimizing your emails for better performance. Seeing low open rates? A high disengagement rate? Low delivery? If you answered yes to any


4 Metrics That Will Optimize Your Email Marketing

For every dollar spent on email marketing, brands generate nearly $41 in sales.  In comparison: Mobile marketing generates $10.51 per dollar spent. Social media generates $12.71 per dollar spent. Display advertising generates $19.72 per dollar spent. Search engine marketing generates $22.24 per dollar spent. Based on these statistics and general sentiments expressed by numerous companies


How to Use Post-Purchase Emails To Increase Engagement and Revenue

Here’s a pop quiz: Once a customer converts and buys a product, the sale is over. True or false? The correct answer is false. Once you make a sale, give yourself a pat on the back, but don’t pop open that champagne in celebration just yet. In reality, the engagement process has only just begun.


Conversion Optimization: A/B Split Testing 101 for Beginners

Take a moment to imagine the following hypothetical situation… You own a business that sells furniture online. As the spring approaches, you decide to run a spring clearance sale and advertise it on your website’s homepage. You already have all your ducks in a row in terms of the copy and layout of the announcement

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