How to Create Marketing Content with Maslow’s Hierarchy of Needs

  As humans, we all have needs. Food, shelter, clothing, health care, that adorable tea cup pig (because, OMG, who doesn’t want tiny tea cup pig cuddles?). Okay, maybe that last one is more of a “want,” but you get my point. Needs are important. So, important that psychologist Abraham Maslow mapped out human needs

6 Not-to-Overlook Email Etiquette Tips

It’s time. Time for what? You might ask… It’s time to clean up your ever-so-important email etiquette. Referred to as “netiquette” by some, proper email etiquette is important not only to making an impression on prospects and clients alike, but also to putting your business in a position for growth. While you might think your

3 Places to Find Inspiration for Your Marketing Content

  If from time to time you struggle to find inspiration for your marketing, you’re not alone. In fact, there’s a good chance that you’re a part of a group of professionals that find themselves regularly attending Camp-I-Need-A-New-Content-Idea. Despite the long-winded name, it’s quite a lovely place where business and marketing professionals go to relax,

5 Creative Ways to Use Customer Testimonials

In the famous words of Sally Fields in her 1985 Oscar winning speech… “They like me! They really like me!”  And while you might not be giving a speech for winning an Oscar any time in the near future, we hope that you can join Sally in this proclamation through an abundance of positive customer

How to Use a Customer Avatar to Create Prospect Characters

  Let’s imagine that you wake up one day to find yourself stranded on a deserted island. Sure, it seems like an odd predicament for a simple business owner like yourself, but you’re there, surrounded by nothing but sand and endless miles of dark blue ocean waters. You pick yourself up off the sand and

The Home Base and Outpost Strategy: Why Social Channels Matter

You’ve created a beautiful piece of marketing content. You’ve spent hours doing the research, crafting your message, writing, and editing. And now it’s time to share that content with the world. Let’s pretend for a moment that this piece of content is a blog post about puppies and you post it to your site. But

Simplicity: The Secret to Business Success

  “Well a lot of people are sayin’, we’re changing for the better. Well that don’t interest me… I like the simple life, the way it used to be.” – Lynyrd Skynyrd It’s really a shame that the original band members decided to revolutionize the genre of southern rock instead of taking business jobs in

5 Reasons to Test Emails before Deploying

  You’ve spent hours crafting the world’s most amazing sequence of emails. For days you poured your heart and soul into every word. You wept when you couldn’t find the best way to wrangle your deep and extensive thoughts into the appropriate length of an email—but you got through it. And then that fateful day

3 Critical Steps to Build Consumer Trust

  Trust is an essential element in building and maintaining customer relationships. It’s so essential, in fact, that 61% of consumers read reviews before they purchase a product/service because they don’t trust what the brand says about themselves alone. That stat quickly proves that building consumer trust is important. That is, if you like happy

4 Methods to Build Customer Relationships

    Product value propositions express the need for and the quality of what you offer. Shouldn’t that be enough to attract your target market and convert? You’d think so, but the answer is NO. Even though your target market might want a product or service you offer, it doesn’t mean they’ll automatically buy. Not

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